Who doesn’t love a good movie or a great book? Many of us have childhood memories with our parents telling us a bedtime story and a lot of us have suffered watching the same movie over and over again with a child. Why is it that makes us want to be like the hero? Or live a love story like the one in the movie that we just watched? What makes a movie a blockbuster or a book a bestseller?
The answer is simple: the story engages the audience from the start.
With marketing engagement, the point of the story you tell is the same, and nothing is more important that engaging the customer from the beginning.
At Twelve12, we understand that every brand has a story to tell, even if they don’t know it yet. One of the most important jobs as a marketing agency in Orange County is to find the story of your brand and present it in such a way that it engages with your clients at a profound level. As a customer, you have experienced this before. You are watching an ad and you forget that it is an ad, you get involved in the story and you want to know how it ends, and as a result, you want to be a part of that story. Even better, you want to know more after you get to know a brand.
Marketing Engagement is not a new strategy, and it has been used for a long time now by many marketing agencies. When an ad was successful, it was considered an effort that had a good outcome, but with the arrival of neouromarketing, we now know that many of the award winning ads (if not all of them) succeeded because they engaged with the clients and triggered an emotional response.
Yes, it all comes down to what moves your customer deep inside, no matter what kind of product or service you are selling. Even something as mundane as a floor cleaning product or a disinfectant may trigger that sense of pride of having a squeaky clean house that you always wanted. This is where you take a moment and ask yourself, am I buying this product because I need this particular brand or am I buying this particular brand because it has a promise embedded within the product as a result of a narrative?
How are you presenting your products or services to your customers? If you want the expert help of the top marketing engagement company in Orange County on the best way to expose your brand to your target audience, give us a call today. At Twelve12, we can make your business dreams come true.