Why do my competitors show up before me on Google? This is a question asked by most, if not all, business owners at some point! SEO should underpin every website, and the benefits of participating in an active SEO strategy/campaign can’t be understated.
Are you struggling to get visitors to your website and attract local clients/customers to your business? Even with the most amazing business and the most stylish, on-brand website, if it’s not being seen, found, and clicked on by your target audience in the areas you serve, your business will not perform to its highest potential.…
When should I start branding? This is a question every business owner or marketer asks during their business journey. “Is it too soon to start branding now?” “Have I left branding too late?” “When is the best time for branding?”
Branding trends evolve swiftly. To succeed long-term, your own brand must be able to adapt and grow in step with these. This is imperative in order to meet consumer expectations and capture positive attention in a startlingly competitive marketplace.
Part of evolving as a business is periodically considering your brand – and undertaking a rebranding project when the time and circumstances call for it. This may seem like a daunting prospect – understandably – but it doesn’t need to feel frightening. Instead, you should anticipate it with excitement!
Creating emotional connections is imperative for successful business marketing, and it must underpin your branding strategy as well. Understanding how to create emotional connection in marketing is essential – and Twelve12 is here to help.
Every mention your brand receives, no matter how large or small, impacts the wider perception of it online and through other channels. A positive mention can indeed be powerful, but any negative review, criticism, or association can be remarkably harmful. Improving your online reputation is more crucial than it has ever been, as the stronger…
Is your branding boring? No brand sets out to be “boring”, but playing it too safe can be a fast-track to a bland, uninteresting outcome that does anything but stand out. You need to set your business apart from all the others in your niche. This requires that you understand how to create a distinct…
How can I more effectively turn website visitors into customers? This is a very common question business owners ask, as website visits don’t necessarily translate into conversions. A big piece of the puzzle lies in your brand messaging framework and understanding how to create a compelling and appealing brand messaging strategy. Twelve12 can help.
Are you using imaginative stories to captivate your target audience? Branding strategy involves different moving parts, and one of these is business storytelling. This is an effective marketing tool that supports your branding efforts by communicating with consumers. It does not involve hard-selling and listing facts about your products and services, but tells interesting, entertaining,…
