There are many ways where marketing can get involved in a company’s development plan. The bigger the company, the bigger the reach and degree of involvement of the marketing department. In some cases, even the way a product is delivered is supervised and influenced by the marketing department. At Twelve12, we want to share with you some of the most common marketing goals that are usually requested of the marketing companies in Orange County.
Among the many goals that various companies consider, the most common are:
- Sales generation
- Improve Brand awareness
- Market share growth
The first one, increasing sales, is easy to understand for anyone involved in a business. It has to do with promoting the product or service up to a point previously discussed and established as a sales goal of the upper management (most of the time).
Increasing brand awareness is another common marketing goals for many companies. It seeks to increase and improve brand recognition within the mind of the consumers, without regarding whether they already belong to our target audience or not. What this means is that the message is cast broadly but effectively, so that even if the person that is reached by our message has no use for our product yet (for example, a 15-year-old girl and a washing machine), it will be so effective that by the time she considers buying one. In the future, she will remember our brand and look for it.
And last but not least, to obtain a bigger market share, it is imperative to have an effective marketing campaign that considers more than one aspect of the company. It should contemplate many areas to improve as a whole company and at the same time, push forward a product or products to reach as many customers as possible.
There are so many areas that marketing can affect in a company. If you want to know more about how to choose among top marketing companies in Orange County, give us a call today and find about all the options that we have for your business.
At Twelve12 we are excited to help you with your marketing needs.