It is possible to do a good marketing job on a tight budget. It is also fair to say that it might not have the desired effect on our customers. At Twelve12, we want to share with you some interesting points on how to overcome the challenges for a small business, that a tight marketing budget may bring.
The best marketing companies in Orange County will agree that some of the most frequent topics regarding sales and effective marketing are differentiation and value proposition, and also, the added value related to our products and services. As consumers, we have certain expectations when we purchase a product or a service and that is that it should fulfill its purpose. Even a decorative piece is subject to this expectation. When we purchase a rug, we don’t expect it to smell or deteriorate after a few weeks; when this happens, the value drops. On the contrary, when we acquire a product that not only fulfills its purpose, but it has some type of additional element, such as a free gift, a compliment, a coupon, or a free service that was not expected, the value of the product increases and our perception of the original product raises in its original value. This element of added value makes us feel motivated towards the seller or producer.
Therefore, adding value to your products and services is a great marketing and selling tool. However, there are some products or services that are hard to work with and we will have to think out of the box in order to find the right formula. It can be something that is not tangible, but valuable. For example, a Tax Preparer may provide free software so you can keep track of your expenses; a delivery service may give you a free planner; a carpet cleaning service may have a loyalty program with different types of rewards. Another highly valued option is problem-solving.
Sometimes we take it for granted, but when we have a problem, we become stressed. Even if the problem is a small one, this is a human trait, and we feel uncomfortable whenever we face any kind of challenge. What happens when you apply this to your business? You get happy, grateful and loyal customers. This requires a lot of listening and communication, but it is totally worth it and one of the most powerful and effective techniques to raise the perception of the value of your products or services and increase your client list.
At Twelve12, we believe that every single business can be improved, even in small ways. If you want to know more about the strategies that only the best marketing companies in Orange County will help you implement in your company, give us a call today and find out more about all the options that we have for you.