There are few businesses which have not struggled through the last year to keep their customers and stay open. Many have had to close, and some others are barely hanging in there. At Twelve12, we want to talk to you about some ways that you can begin to draw more people back to your company. If you think you need some help, we can assist and demonstrate how top marketing firms in Orange County can help your business stay alive and recover.
We know that it seems overwhelming, but you probably have already done most of the hard work, you just don’t know it.
Step one is to know your customers; either you find a market segment that you would wish to serve and design a service or product for it, or you have a product or service and find the best audience to reach out and tell them about it.
With the arrival of the pandemic, we all had to adjust the way we used to do things, that includes shopping, relating to other people, work, finding stuff to do for entertainment, etc. You should find out what attracts and matters to your target audience, where they hang out online, their online habits, their preferences, etc. as those are key factors that will make your life easier when you design your marketing campaigns.
Most of us are social and enjoy having others around us; this keeps us happy and healthy, and the same goes for a business. While there is nothing wrong with trying to succeed on your own, it is certainly easier to have some help. Find out if you could partner with another company and multiply your chances of attracting new and old customers.
Add value to your product. Most products cover a specific need, e.g. a phone keeps you connected, a restaurant feeds you, a dry cleaner keeps your clothes clean. But what about the added value? There is a reason why we choose a specific brand. Look for ways to increase the chances of standing out from your competitors through unique features.
If you want to know more about how to attract more customers into your business, and you need help from the top marketing firms in Orange County, give us a call today.
At Twelve12 we would love to help you achieve your goals.