Are you in the b2b sector? If you are, you probably know by now how difficult is to attract more customers into your business. Most of them already have a preferred supplier and some of them become personal friends with the person in charge of the purchase decision. We have to come up with fantastic deals in order to make a prospect even try our products or services. Is there anything you can do about it?
Fortunately, Twelve12 is always looking for new ways to help you with your marketing. As a successful Marketing Agency in Orange County, we want to share with you some thoughts about b2b marketing.
As I was telling you before, one key factor is friendship; it is very hard to compete with a personal relationship. But it is completely doable. Several authors have stated in the past few years that we can’t keep on doing marketing, the way we used to – our customers have evolved and there´s someone behind every purchase decision with the same characteristics as any other human. But, there’s also another factor here, there’s business involved, and nobody wants to lose their job in order to keep a supplier.
How can we attract new customers without having to offer insane discounts or unrealistic credit conditions? It is actually not that hard, but it takes time, a lot of effort, and a great marketing strategy.
Don’t try to compete at a personal level with another supplier, because I can guarantee you that you will not win, unless you are willing to sell your products or services at very low costs – and even then, you may have a problem with other consumers if they start comparing prices and you may end up losing more than what you gained.
Instead of walking the price warpath, keep in mind that people want to do business with reliable suppliers, experienced and who offer more than just a product or service. You have to be able to begin constructing a personal relationship way before you even close a deal with the prospect.
This is where an experienced Marketing Agency in Orange County can help your business, turn all those leads into real customers with smart and innovative strategies. There are many ways to become the source of information and news on the field, and people will be more than happy to do business with you. Treat them as friends, offer new and exciting ways to increase their profit margin, make yourself indispensable with an app or software, there are so many possibilities that we wouldn’t be able to list them all in just one article.
Give us a call today and find out the best approach for your company, at Twelve12, our goal is to help your business thrive.