The analytics of a business and your website’s statistics provide a lot of useful information for the entrepreneur, but if you are not familiar with the options and the scope, it is very easy to feel overwhelmed and simply ignore them. At Twelve12, we are constantly looking for ways to help our customers with their Internet Marketing needs, in Orange County or anywhere else in the world.
Today, we want to talk to you about your online statistics. One of the most-known tools for this is Google Analytics, and we are going to base the information provided here on what you can find with this free tool.
Losing the fear of business analysis can be frustrating at times, but the most important thing is to start; perhaps at first not to do anything other than look at the statistics and learn a little what each of them means, possibly the ones that catch your eye at first glance.
Metrics and reports can be customized in the Google Analytics tool, and some great options to begin exploring and learning more about your business are the labels “realtime”, “audience” and “acquisition”. These tools provide you with a great deal of information about market behavior and the way your customers and prospects arrive at your website, the pages on the site they visit, the pages where they commonly enter, and where they exit your website. Among other things, you can also learn about the type of device visitors used to enter your site, the place from where they entered, and how many times the same visitor returned to your site.
With this information, it is possible to optimize your website and make interesting changes, improve it to attract a greater number of customers, and make it more attractive for them to keep coming back for more regularly. In some cases, websites are merely informative, and sales are made by a different means than through a digital channel, however, it is possible to obtain an average of prospects interested in acquiring your product or service if the page they interact with before exiting was the contact page or if they send some form within the page with their contact information. Also, the download of catalogs and/or specific or technical information is a great option to capture the information of possible clients when sending it by email after filling out a form with their data through your website.
As you can see, your website analysis can provide valuable information that will help you achieve your goals. Don’t waste any more time and give us a call today to find out more. At Twelve12 we have what you need to make a success of your Internet Marketing in Orange County strategies.