Do you have the right internet marketing strategies in place to improve your search engine rankings? Are you wondering how to help people find your company when they search for an item on the internet?
For many entrepreneurs, after days of reading and searching for ways to market effectively via the internet, realize that this is a question that is not usually answered directly through those channels.
At Twelve12 we want to share with you some information about SEO practices and internet marketing in Orange County.
If you still don’t know anything about it, SEO is a practice that is used to improve the place assigned to your website in the main search engines, such as Bing, Yahoo!, Google, etc. The results you get when you search are not random, nor are they necessarily paid results. Those that are paid have a small indicator that tells the person doing the searching that it is not an organic result.
How is SEO useful to your company or small business? Well, in reality, it is very simple to understand: when someone requires a product or service, people rarely search anywhere other than the internet at the moment, normally a search is carried out in one of the most common search engines and the results are selected to find the business that will provide us with the service or product we need.
You may not know exactly how this works or that it is a very important element of internet marketing in Orange County and elsewhere, however, I want you to think about the last time you reviewed results beyond the second page before making another query if you did not find what you were looking for? That’s right, almost no one goes beyond the second page of results and few reach the second.
You must be wondering then what companies do to be in the first results without having paid for that place? These results are determined by the same search engines, based on the importance of the website for the given query. If your company never publishes anything, the possibilities of visualization are practically nil; on the other hand, if you include a blog and start to elaborate with interesting and relevant content for the market and related to your business, you will realize that your position in the engine Search improves day by day.
If you want to know more about how SEO can help your internet marketing strategies in Orange County, give us a call today, at Twelve12 we’ll be happy to help you.