When you are starting a small business or if your business is in desperate need of a marketing boost, there are some things that you can do. At Twelve12, we want to share with you some of the most ways to boost your effective digital marketing in Orange County or anywhere in the world.
Creativity may be the main and most powerful way to improve your marketing performance. Here are some pointers on how to achieve more creative and effective marketing campaigns.
Inspiration
You are supposed to do something new and preferably disruptive, something that causes a buzz around your business (in a good way, of course) but sometimes you can get stuck and your brain keeps going in a loop around ideas that haven´t worked that well in the past. Get some inspiration from those who had been brave enough to try a new approach before, and review as many comments as you can. Fortunately, there are some people that enjoy making compilations of the good and the bad of advertising. Try the most creative advertising campaigns or the funniest online advertising videos; it depends on the type of content that you want to create. Even fear can be an ally for some companies, so get a notepad and start watching what others have done before you, get some ideas that you like, and find inspiration for your own.
Viral
As with any other online content, advertising can become viral; just make sure that the content that you are sharing has “good viral” vibes. Test it with a few good friends and family members and get their reactions. If it has a positive impact, then you are good to go! Be aware that you will get a few unfavorable reviews no matter what, as there’s always someone ready to be negative and this is unavoidable, but the goal is to appeal to the vast majority of your potential customers and your regular customers as well.
Partnerships
There’s nothing wrong with getting some help from others, and similar companies may benefit from each other from a marketing campaign. In some cases, they can also bring some much-needed money into the project if the idea is worthy. Take a look around and think about how you can pair your product or service with another company and design a plan to do so in collaboration.
There are many ways to find your creativity and provide effective digital marketing in Orange County or wherever you are located. Take a calculated risk and learn from your mistakes.
If you need some help achieving your goals, give us a call today, at Twelve12 we will be thrilled to help you get the perfect plan for your business.