The digital world is spreading everywhere; many experts believe that by 2030 almost everyone in the world will have access to the internet through a smartphone, a computer, a tablet or some other type of gadget. If your online presence is still not a priority for you, you are probably missing a lot of the best opportunities to make your business grow.
Twelve12 brings you some insight on digital marketing strategies in Orange County. First of all, let me tell you that uploading videos, posting, or sharing content on social media on a daily basis is not considered a strategy. It is for sure a good place to start dipping your toes into the digital marketing world, but if the results are not what you have expected and you have already paid a couple of hundreds of dollars to promote your site and the outcome was discouraging, don’t throw the towel just yet.
So, first things first. What are you looking for? Do you want to sell online? Do you want to promote your local business? Do you want to create awareness of your brand? What do you want to do?
I understand that most people have “I want to make money” in their minds, but to get there, we need to start somewhere. Think about what your business needs right now and develop a plan. If you plan to sell things online, make sure that you select the best option to sell your products, as there’s no point in having your own website if nobody visits you and makes a purchase. It might be better to find some other options first, such as a well-known trading website. Sure, you will be competing with several sellers, but you can benefit from the platform’s strengths and promote your products there until you have enough customers to go solo.
What you need to do is about the same as creating a marketing plan within a business plan. Create your digital marketing strategy as a road map, begin at the point where you are standing right now and decide concise goals to reach, be realistic, you can develop new strategies as you reach your goals and make new ones to keep your company moving forward. Do research about what other companies do to achieve similar goals. Keep in touch with your customers, they can provide vital feedback so you can adjust your strategies and keep track of your results.
Give us a call today and find out more about digital marketing strategies in Orange County. Twelve12 has exactly what you are looking for.