Google is still one of the most popular search engines worldwide. Several research companies estimate that it has more than a billion visitors each month. That is a huge number of people that you wouldn´t be able to reach through a regular physical location. This doesn’t mean that those more than a billion and a half people are interested in whatever product or service you have to offer – but let’s face it, people are relying on search engines more than ever to find any sort of product or service. And this is where companies look into SEO & digital marketing in Orange County to increase organic traffic to their sites.
At Twelve12, we want to share with you the importance of SEO strategies for an online company…
First of all, let me explain the types of web traffic that exists. Direct traffic is all those people, such as friends, relatives, buyers, or any other type of person that uses your business web address to get to your website. For small companies, this is a type of traffic that is not relevant to their site performance; on the other hand, it is very important for companies that are looking into branding, market share, or brand recognition. If people are actually typing your address directly, it means that your brand is highly recognizable and is staying at the top of mind of consumers.
Another type of traffic is the Social Traffic; this type of traffic comes from social media platforms, such as YouTube, Twitter, Facebook, LinkedIn, Instagram, etc. If you follow and analyze your metrics, you’ll glean the performance of your social media marketing efforts. Any paid campaign will show up in these metrics too, and if it doesn’t change your numbers, then it is just not worth it.
The referral traffic comes from other websites or sources that have a link to your website. The more links you have, the more traffic you will probably get from this type of traffic. But it can also damage your website ranking if you are building links that are low in quality or which qualify as spam.
Finally, organic traffic is the one that you get when someone performs a web search and finds your website. This type of traffic makes your site trustable to users and it might be considered as an authoritative source on any given topic if you are among the first ten results. This is why SEO strategies can improve digital marketing in Orange County, give us a call today, at Twelve12, we’ll be happy to help you.