A good branding strategy is a very important thing for your company. We now understand that branding is not just a logo or a slogan or the color of a box; it is so much more. We also know that a company must have a holistic perspective when they are developing their branding strategies.
At Twelve12 we have seen companies struggling to sell their products because they couldn’t deliver what the brand promised to the clients. You should consider consulting with a professional branding agency in Los Angeles if your brand needs to develop an identity. Remember that customers usually identify themselves with a brand, and there can be many reasons for this to happen; but, like with any relationship, if the client feels betrayed or deceived this important relationship may never be restored, and they will certainly find a new brand to replace yours instead of forgiving your mistake.
I know this is a scary thought, but this is the way it works most of the time with the market. There are some particular cases that have been able to recover from bad branding practices, but this is not the usual consumer behavior.
Sometimes we have seen some examples where the branding efforts fail because someone within the company is too stubborn to understand that the brand should be presented as unique or approachable or even cheap. This usually happens to small companies run by families, this is often a problem because the head of the company has an ideal of their brand and they don’t really care about what the market thinks or wants anymore. Small and old family businesses try to keep their traditions alive and this is great, but this shouldn’t be presented as an old brand; it should always excite and keep your current customers and bring new ones in or eventually the brand will die along with the company.
Keeping up with the market and following trends or developing them is tough, but there are always ways to make it happen, and the easiest way to achieve this is to bring in new blood and listen to the new strategies, trends and ideas that they might have to keep the company alive.
If your branding strategies are not working, give our branding agency in Los Angeles a try and let the Twelve12 team give you a new perspective. Don’t wait until is too late; set an appointment today and find out more about all the options that we have for you.