We see it all the time; everything is branding this and branding that, my personal brand, my favorite brand, the best brand … with all that talk about brand we should know what makes a brand a brand, shouldn’t we? Think about it, what makes your brand special? Is it the color, is it the name? Maybe the Instagram profile? If you haven’t been able to answer with a single word, then congratulations, you are ahead of many others. A brand is all of the above and much more. It represents everything about your products and services, and some people choose you for a reason and some others may think that it´s not a good choice. The important thing is that you can reach your target audience in the right way and turn them into customers.
At Twelve12, we want to share with you some of what we do relating to Orange County branding, and help you find the best way to present your brand to your customers.
One of the easiest ways to explain the power of branding is through an example. Think about a YouTuber who became an influencer. She got a lot of subscribers by talking about and trying out makeup and also providing styling tips for free. Influencers like this have become gurus for regular customers and instead of asking the brands that make the products, they ask the influencer to try them out and tell them if they are a good or a bad choice and so they do. After a while, this influencer launches her own brand of products; she already has the captive audience and consumers are already willing to try her brand based on past experiences. She gets the product in several drugstores and supermarkets and it becomes an instant top seller. Did she hire a super expensive top model to endorse her products as Revlon or CoverGirl does? No, she probably didn’t spend more than a couple of hundred dollars on social media to promote them.
How is this possible?
The person that I’m talking about here was probably not aware of this, but she started creating her brand from the first day. She was out on a mission and succeeded, and as a result, she was able to launch her personal brand and transfer it to a product making it an instant success. If she had tried to convince people the other way around, launching a product first and then trying to sell it, the result may have been completely different.
As you can see it is not just one thing; it is all that represents the brand what actually makes a brand, and with some good design, it can turn into a big success. When you decide to build up your brand, give us a call, at Twelve12 and we will take care of your Orange County branding needs.