Social media isn’t just a tool for national brands, it’s one of the most powerful ways for local businesses to connect with their communities. The best media companies, like Twelve12, know how to leverage social platforms to drive engagement, build brand awareness, and turn followers into loyal customers. But how can small businesses maximize their local impact?
Hyperlocal Targeting: Speak Directly to Your Audience
Your customers are already on social media; the key is making sure they see and engage with your content. Hyperlocal targeting allows businesses to reach specific neighborhoods, cities, or even zip codes. By using location-based ads, geotags, and community hashtags, small businesses can ensure their content is reaching the right people at the right time.
Authentic Community Engagement
Social media isn’t just about posting, it’s about interacting. Responding to comments, sharing user-generated content, and participating in local discussions can position your business as an active member of the community. Twelve12 helps brands create engagement-driven strategies that encourage conversation and connection, making them more than just another business in the feed.
Video Content: The Key to More Visibility
Short-form video content continues to dominate social media. Platforms like Instagram Reels, TikTok, and Facebook Stories provide the perfect opportunity to showcase behind-the-scenes moments, customer testimonials, and special promotions. The top media companies use video as a way to boost organic reach and keep audiences engaged.
Social Proof and User-Generated Content
People trust recommendations from their peers more than traditional advertising. Encouraging customers to tag your business, leave reviews, or participate in challenges can turn satisfied customers into brand ambassadors. Twelve12 specializes in developing campaigns that turn organic engagement into powerful marketing assets.
Strategic Paid Advertising for Local Growth
Even with strong organic strategies, paid social media ads remain one of the best ways to ensure your brand reaches the right audience. With detailed targeting options, businesses can advertise promotions, events, or new products directly to potential customers in their area. When executed correctly, paid campaigns deliver high ROI while keeping marketing costs manageable.
A strong social media presence is about building relationships. By implementing hyperlocal strategies, engaging authentically, and leveraging the power of video and user-generated content, businesses can thrive in their communities. As one of the top media companies in Orange County, Twelve12 is here to help you make an impact where it matters most.