When the world was taken hostage by the health crisis, some other changes came along with it. We couldn’t behave as usual; there were lockdowns, several companies closed their doors, children had to stay home and attend school remotely; et cetera. With all the restrictions in place, we were thrown on a 10-year-forward-leap regarding our use of digital technology.
At Twelve12, we want to share with you why you should review your strategies around social networks through our social media marketing team in Orange County.
According to Smart Insights, 520 million new users joined social media during 2021, which represents an annual growth of 13.1%. However, this trend might not continue at this rate, since this was expected due to the moving restrictions all over the world and now we are slowly regaining our face-to-face interactions.
In any case, we had imbued our lives with social media, particularly those with videos, and it seems that this trend is here to stay – at least until the next “big thing” arrives! So you might as well take advantage of this situation for your company’s benefit.
Keep in mind that your brand needs to behave as if it is itself a person and interact with people online, becoming a “friend” or someone who can be trusted. This is where it can become tricky. If you are trying to reach a more mature audience, approaching them in the wrong way may cause a lot of damage to your reputation and have an undesired effect.
You may need to hire someone who understands both social media marketing and has the maturity level that your audience requires. The same goes for younger customers; you are not going to become very popular if your social media manager can’t “speak their language”. Sometimes it is even better to create a unique character who is approachable to most audiences but detached from any specific age group.
Another important thing to remember is that we are currently working with a highly customer-centric market, where individuals respond better when they feel special and part of something important. Uploading random videos with offers and products is just not going to make a huge difference in your sales. Interesting concepts, unique designs, and purchases with a purpose, however, might just be the edge you have been looking for to get ahead of your competitors.
If you want to know more about how to get successfully involved with social media, give us a call today at Twelve12 and our Social Media Marketing team in Orange County will be more than happy to help you out.