Some companies struggle with the decision of hiring a marketing agency or hiring a marketer for their company; both have advantages and disadvantages. At Twelve12, we want to help you understand the importance of making the right choice for your business and get the results that you are trying to achieve by outsourcing the services of a local agency, such as a marketing agency in Orange County, a national marketing agency, an international marketing agency or just a marketer for your company.
First, I want to talk to you about the advantages of the four options that I mentioned before. A marketer is a great option when you are a very small business; having someone involved with your company ensures that they understand the business, they know where you want to go and they usually understand clearly the number of resources and needs of the company. A local marketing agency will have teams of creative people that may look at your business as a challenge and think about better ways to reach local customers, they know the local market from previous experiences and they have a lot more staff than smaller companies can afford.
A national marketing agency is great when you need to understand different markets, they usually know how to get to customers from everywhere in the country, they are familiarized with complex market research and also are more aware of national trends.
An international marketing agency is a good choice if you are looking to promote your business outside your country, but if you are targeting a specific area, the best option would be to select a local agency from that particular area in the desired country. This may be a little confusing, but as an example, there are some locations where the economy revolves around one type of industry and you can find a lot of factories that do the same or similar products, if you are a supplier, you would want to have a presence in that area even if it is not in your country, but not necessarily all over the world.
In addition to the advantages of each choice, you need to find out the area of speciality that you require, some big marketing agencies have almost every department covered. But make sure that your choice covers your specific needs, digital marketing or market research are two examples.
At Twelve12, we are committed to finding the best option for your business, and if you are not sure if you need a marketing agency in Orange County or if you should hire a marketer, give us a call today and find out more about the fantastic options that we have for you.