It is very exciting to work with online marketing; everybody wants a piece of the online action, and those small entrepreneurs that had no money for T.V. or radio ads are now able to promote their products and services with an amazing result in some cases. Almost every person you know has a smartphone, and while years ago we could only watch television after work, or listen to the radio while we were driving, now we are connected with the whole world almost 24/7. In some cases, we even have to actively restrict ourselves from getting online that much! Even my grandmother has shared a link online and used video conferences to keep in touch with distant relatives.
The downside of all the technology that we have now is that somehow we feel disconnected from others. Even though is easier to keep in touch, the communication seems somehow meaningless, and this is where the expert video production in Orange County gets into the picture. As technology advances, tools to make our lives easier and better are developed along with it; one case is the video platform.
It started way back when singers began providing us with a story to match a song, and for some reason, the images click on our brains and trigger a variety of responses. If you think about it, we could communicate with any person by just using images; we could have a whole conversation with a person from a different country with a totally different language using just emojis. This is because it doesn’t matter how you call it, the emotion is the same: a person laughing or crying or sad; a plate of food; a police car; a hospital, etc. So we can reach deep emotional levels by using video, and with video, we have the ability to create a whole scenario, add music to enhance the emotion that we are looking for, and show the story, the product, the person, etc.
Using video content as an marketing strategy can increase your brand recognition, your conversion rate, and awareness of your product, establish a better communication with your customers, and increase the amount of sales in your company. The message is usually accepted better among new customers, and it can be a fun way to promote your business.
At Twelve12 we have everything to fulfill your needs for Video production in Orange County. Give us a call today and find out all the options for social media and video production that we have for you and your company.