Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be…
Let’s zoom out for a moment to answer a basic question: why spend money on marketing? The standard answer to this question is something like, you invest in marketing so that you can get leads. The more people know about you, the more money you make. If your marketing is good, you’ll have a bigger…
