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Is Your Company Really Customer-Oriented?

Very few Orange County marketing companies will actually help your business become a truly customer-oriented company, but at Twelve12, we do! We understand the importance of clients and we want to share with you some information on the topic.

Is Paid Ads on Facebook or Google Marketing?

Is “marketing” a synonym for advertising? No, advertising is just a part of all the marketing endeavors, although it is one of the most visible parts of it; with no planning and strategizing it will only become a pretty visual aid instead of a selling tool.

Keeping it Real: Personas Matter in Marketing.

As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re…

Branding and Marketing with Twelve12

Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center. Marketing is not just “something” that you pay for; it involves every aspect of the…

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