Many companies believe that this is not something that applies to them, but believe me when I tell you that everyone, even a freelancer, can set up a subscription business model. From a dentist to a dog-walker; a multi-national firm to a local accounting office. At Twelve12, we want to talk to you about how…
Marketing segments are more than just an approach which marketers use. Every customer develops a need for a product and, as companies, we develop a product that serves best a group of customers. That is why you can choose among, for example, hundreds of shampoos that have specific features such as natural ingredients or that…
Buyer behavior has changed dramatically in recent months, and marketing and branding must meet the challenges of these changes. Most people have been forced to change their shopping habits as a result of the recommendations that most countries have issued to their citizens to try to minimize the number of infections. At Twelve12, we want…
At Twelve12, we understand the importance that relies on understanding the consumer and meeting their needs, and we want to give you some information about the marketing process for your Orange County Marketing.
It can be easy, when researching branding and marketing strategy, to get down a rabbit hole with all the things that go into making your company grow. Before looking too deeply into PPC ads, SEO-optimized web design, and other highly specific topics, it may be useful to start out from square one: Why hire a…
