What does a new brand do for you? Especially if you’ve never worked with a branding agency in Orange County, it can be difficult to pinpoint what, precisely, a powerful new brand can do for you. Is it just another part of your marketing efforts, or is it something else entirely? Branding and marketing are…
We’ve all been there—it’s late, you’re driving in an unfamiliar neighborhood, and you’re hungry for a burrito. As you drive down a main thoroughfare, you’re confronted with the choice between the knowns: Del Taco, Rubio’s, or whatever other chain dominates the area, and the unknowns: the various Mexican places that dot the strip malls, with…
I preface this blog by saying that we here at our Twelve 12 offices in Orange County take branding seriously. I look at the smooth, crisp, modern industrial design of the desk I’m sitting at. On the desk at the moment is a small craft my son, who is in preschool, made for me. It’s…
Everyone has their own list of “golden rules” in sales and for the most part, no one is better or worse than the other. But we particularly like our list 🙂 Straight to the point: 1. Integrity: You must be honest! Nothing comes before honesty. If you are honest your customers and clients will always…
