Marketing goes beyond the advertising and the promotion of a company’s product. As we have discussed in previous articles, the scope of marketing goes from a simple business idea to the most complex marketing campaigns. However, not a lot of people think about marketing as a foundation for many areas, and not every marketing agency…
Many marketing companies will offer you ads or a new image for your company as the key factor for your business success, but it doesn’t matter how good your image is if you don’t have reliable information about your market niche and your customers. This is why, at Twelve12, we want to talk to you about…
Top marketing firms are all about data mining and information. This is not a coincidence, as information is knowledge and knowledge means power. At Twelve12 we are aware of the importance of having the right information for your company and we want to talk to you about the process of obtaining relevant data from your…
Are you using the right marketing tools? There are many ways to decide what to do about a product or service, you can even throw a dice to decide which way to go or if you will keep a product or take it out of the shelves! However you do it, at Twelve12 we want…
Many small businesses fail to understand the importance of marketing and the impact it has or could have on the success or failure of their operations. In many cases, the opportunity to create a business simply takes shape and the owners are carried away by inertia, taking on the role of passengers rather than the…
As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re…
