As a branding agency in Orange County, Twelve12 has to make sure that our customers have a clear understanding of a branding strategy, especially when we have to deal with desperate situations where we need to choose between the awareness, the reputation, or the image of a brand.
When you hear the old boy scout saying, “Leave the earth better than you found it,” it’s easy to think of mountain lakes with garbage that needs to be picked up, or oil spills that threaten coastal ecosystems, or factories that are polluting the skies and the waters, and that somehow need to be stopped.…
