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Digital Marketing – The Importance of SEO

When you invest in digital marketing in Orange County, one important aspect of your overall strategy is Search Engine Optimization. More commonly abbreviated to SEO, this is a critical tool in your comprehensive marketing arsenal – and the top marketing firms in Orange County will offer it alongside their website design, branding, and other internet…

SEO: The Powerful Validation Tool

Is SEO dead? Not at all—it’s just misunderstood. One of the most useful applications for SEO is to validate the quality of your product or service. Validation, not lead generation, is why you need SEO.

Digital Marketing Planning – Part 1

At Twelve12, a top Orange County SEO Company, it’s clear that digital marketing is a very delicate system; it is formed by many variables and we have to take them all into consideration. An adequate marketing plan includes the environmental analysis, clear objectives, strategies, action plans and controls. These areas will provide invaluable information for…

Why a clever SEO strategy is crucial to your success

Let me make a statement here, “a clever SEO strategy is crucial to your success”. Yes, it is as simple as that. If you have a business with an online presence, you need an SEO strategy, and not just a strategy but a clever one also. First things first: since you started surfing the web,…