A public relations strategy is handled differently from how sales or marketing strategies are handled. Sometimes an event triggers a public relations strategy of only a few days or even a single occasion (as in the case of crisis communication). In the case of sales or marketing strategies, however, the campaigns are more goal-oriented to…
A lot of people think that public relations is just a different name for marketing and, in a way, they might not be completely wrong! However, marketing encompasses a large number of concepts and tools, while PR is mainly oriented towards highlighting the perception and positive communication of a company towards its customers. In today’s…
We often think that Public Relations (PR) is only for the “big players”, however, this is something that even the smallest local store can use to improve their business. As a PR companies in Orange County we can help a wide range of companies of all sizes, and this is why Twelve12 wants to share…
Does creative advertising always translate to sales? This is a question often asked of advertising agencies. While we can’t 100% guarantee such an outcome to any client, neither can we say that it won’t turn into sales! Twelve12 wishes to share with you some information on this topic to clarify the most common concerns.
In previous articles, we’ve commented on the importance that social media has gained for business. We have also mentioned that it is not as easy as it might seem at times and that it requires considerable effort on the part of those who intend to manage social networks for a company. Especially for those companies…
The power for your brand to be recognized and well-identified by the market corresponds to corporate branding strategies. This is part of what marketing should always take into account when in the planning process. Unfortunately, on many occasions, a company only thinks of promoting products or services in a particular way and not as part…
There is a difference between brand recognition and brand awareness. Both are marketing concepts that, being so close and depending in a certain way on each other, are difficult to explain and therefore to understand and assimilate. At Twelve12, we want to enlighten our readers and offer a glimpse of how an advertising agency in…
Social media platforms can be a great advantage for businesses as they provide a real opportunity for brands to engage more intimately with their customers and to use this as a means of brand development and growth. Regardless of whether the audience are avid users of this type of media or only use it sporadically,…
Using social media for a small business was almost unthinkable less than two decades ago. With all the changes in today’s world, many companies have seen all the potential surrounding the leading social media platforms. Among other things, social media can be very helpful to create brand awareness, improve your branding, create a communication line…
Social networks have gained an important place in the marketing of large and small companies alike, and what was once a resource to keep in touch with friends and family has now become a space that is of high value for companies. That is why Twelve12 wants to share with our readers some important information…
