The way a consumer reaches a buying decision is a very complex and the theories around this process have changed many times over the past few years. Small companies don’t pay too much attention to this particular subject, even though it is one of the key factors to running a successful business.
Marketing companies in Orange County often face the challenge of reviving brands. This is not an easy task, sometimes is comparable to an acute heart attack where death will be the ultimate outcome no matter how much we try. And sometimes it is just a matter of redesign.
Many have spent hours writing “quality” content for their websites only to find out that it just delivers a few new visitors or social media shares. Not what they were expecting after days of hard work and hours of thinking about new ideas! This can make anyone get disappointed; where did you go wrong? At…
The brand is the most important asset of a company when you look at it from a marketing point of view. Few things are as valuable as a well-recognized brand in order to bring new customers to our business and maintain the ones we already have.
For most small business is impossible to invest massive amounts of money into their marketing plans, and developing an effective marketing plan is one of the most important activities of any company, big or small. Small business owners have to figure out how to get the most out of the resources that they put into…
The buying decision is a very complex process; many companies and small business owners don’t pay too much attention to this when it is actually one of the key factors for any business, no matter what size. Consumers are complicated and they are not easy to understand. We live in a digital era and this…
One of the most important components of digital marketing planning is the way we monitor our performance. In the past articles, we have reviewed the whole cycle of the Digital Marketing Planning. I often direct you to seek advice from Twelve12, Digital Marketing in Orange County experts. We have explained how to perform a SWOT…
In the last article we looked into tactics and why they are one of the most important parts of the digital marketing plan. After gathering all the information about the market, competitors and clients, we started planning the marketing mix for our digital master plan. At Twelve12, we understand how valuable and important all the…
We have reached one of the most important parts of digital marketing planning, in this article we will discuss the tactics that we should put in place to get our company exactly where we want it to be. Twelve12, leaders in the digital marketing Orange County, are expert professionals dedicated to elaborate the most effective…
So far we have reviewed how to analyze the market situation where we have to understand where the company or business is at the present moment. We look into how we are doing business, who buys from us, how and why. We also analyze the competitors and their strategies, their advantages and their weaknesses. The…
