Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center. Marketing is not just “something” that you pay for; it involves every aspect of the…
Developing a brand is an exciting and interesting time for all companies, and there are usually many ideas about how to present the company or the product to the market. Some companies and even local authorities go beyond the classic process and involve the people to make it their own with a contest. But once…
How many times have you decided to abandon a website just to avoid annoying advertising? It is such a common thing that it has happened to most of us several times, and not just that, some of them are so irritating that instead of selling us their products we avoid the company as a disease.…
We all have experienced it before: that horrible feeling of jealousy, knowing that the competition looks better than you, every time you take a look “they” are showing off that new thing and they attract almost everyone like flies to honey. The green monster of envy grows and you know that it is time for…
As a marketing specialist I believe that you can’t always use the same mix of elements to deliver successful results for every company every time. So I like to surf the web and learn from different companies and see what they have done in the past or what they are currently doing to improve their…
I don’t get tired of thanking our lucky stars for social media. As marketers, social media has given us so many options, and it also gives us a lot of budget flexibility. If we are smart and creative enough, you, the customer will become our biggest salesman (or saleswoman). The only problem with social media…
In today’s world, technology has taken over almost every aspect of our lives and some people might not like it, but it is a reality that we have to face and like it or not, it’s not going anywhere. This is a great thing for average people; you can virtually reach the whole world in…
Some people have asked me what makes some brands successful and what type of branding they are using. What they are really asking for is a sort of cake recipe so they can follow it and easily achieve the same level of recognition. At Twelve12, we have all types of clients from all kinds of…
Some customers are more comfortable engaging with companies offline and although this is good for business, this type of relationship is more expensive to maintain when it comes to marketing. Traditional marketing is expensive. Even the most basic strategies such as mail or flyers are way more expensive than an online marketing campaign. Television, radio,…
A lot of new companies fail to stay open for business, and this usually happens as a result of a combination of different variables such as a bad business plan, lack of funding, and poor marketing strategies. At Twelve12, we advise our clients to carefully review their business plan before opening their doors to the…
