It´s an exciting time for those of us who work in the marketing industry, as tools that were just a dream or that we could only see in science fiction movies are catching up, and we are here to witness all of it. It is a great thing not only for marketers; it is good…
Marketing mix, marketing P’s, marketing C’s, promotion, advertising, consumer, target, CTR, CTA, cost, dynamic content, CRM, CSS, B2B, B2C… all of them are just a small part of marketing terminology and it can be very confusing if you haven’t heard them before, or maybe you have seen them and you don’t have any idea of…
Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about. I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the…
As one of the top Video Production companies in Orange County, sometimes we have to work with executives that are not sure what they want, and this is especially common when it comes to using digital marketing strategies and someone adds “but make it traditional”. I am not completely sure that we should keep trying…
There’s so much information about branding out there, and it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business. At Twelve12, we have been…
As internet users, we all have wished at least once or twice for an online experience free of advertising, but unfortunately for us as consumers this will probably never happen. Luckily, however, for companies, re-sellers, bloggers and social media (among others), the internet will keep selling us products and services as much as it can.…
At Twelve12, we get very excited when our customers succeed; this is why we keep finding ways to help your business grow. As we always say, all our clients are different, even if they sell the same type of product. The needs of each company are different; some of them are new and they need…
We can still hear that old saying, “any advertising is good advertising”, but is this truly good advice? In order to answer this question I want you to think as a customer, or more specifically, an online customer. Think about the last time that you were trying to find information about any topic or product,…
Starting a new business is exciting and it is also a very demanding venture. It consumes a lot of time and resources and not many entrepreneurs are aware of this. Once you decide to open for business to the public, you are probably not going to have an army of buyers waiting to buy your…
Is it time to bring in a profesional Marketing Agency? So you started a small company, eventually you brought in a few investors, and it was going great. You managed to sustain a growing curve through critical times and the business grew strong, and now you are sitting at your desk thinking about that sudden…
