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Video Production & Marketing: Traditional or Not?

As one of the top Video Production companies in Orange County, sometimes we have to work with executives that are not sure what they want, and this is especially common when it comes to using digital marketing strategies and someone adds “but make it traditional”. I am not completely sure that we should keep trying…

Branding Tips

There’s so much information about branding out there, and it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business. At Twelve12, we have been…

Better Online Experiences

As internet users, we all have wished at least once or twice for an online experience free of advertising, but unfortunately for us as consumers this will probably never happen. Luckily, however, for companies, re-sellers, bloggers and social media (among others), the internet will keep selling us products and services as much as it can.…

Customerization is Good for You

At Twelve12, we get very excited when our customers succeed; this is why we keep finding ways to help your business grow. As we always say, all our clients are different, even if they sell the same type of product. The needs of each company are different; some of them are new and they need…

Smart Advertising

We can still hear that old saying, “any advertising is good advertising”, but is this truly good advice? In order to answer this question I want you to think as a customer, or more specifically, an online customer. Think about the last time that you were trying to find information about any topic or product,…

Start Up Marketing

Starting a new business is exciting and it is also a very demanding venture. It consumes a lot of time and resources and not many entrepreneurs are aware of this. Once you decide to open for business to the public, you are probably not going to have an army of buyers waiting to buy your…

When to use a Professional Marketing Agency?

Is it time to bring in a profesional Marketing Agency? So you started a small company, eventually you brought in a few investors, and it was going great.  You managed to sustain a growing curve through critical times and the business grew strong, and now you are sitting at your desk thinking about that sudden…

Marketing Campaign Profile

With so many options to choose from, anyone can feel overwhelmed and if you are not familiar with the online marketing world, you can also get lost and lose a lot of money in the process. When customers first approach Twelve12 for online marketing advice, they have so many questions about the way everything works,…

I Would Like my Brand with Cream Please!

I enjoy so much writing about this topic, as branding is a very interesting part of marketing. I am not sure if we can ever cover every single aspect of what you can do to build up or improve your brand, there is always a new and exciting turn waiting for you to take advantage…

A Piece of the Social Media Pie

It’s an online frenzy: everyone, from that little store on the corner and all the way up to the big companies, wants a piece of that juicy fruit called online marketing. Everybody has interacted with social media, even through friends or family. Who hasn’t watched a video or shared a picture online? Some of the…

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