The world of high fashion allows for a level of creativity that often doesn’t fly in other markets. At the same time, more than in other arenas, the creative faculties have to be laser-accurate and locked into the client’s message to avoid missing the mark. This was true for the recent 7 Diamonds video ad…
It was truly a pleasure collaborating with Samania, the founder of Hawaii Lassi, a Hawaii-based operation specializing in super-fresh versions of the always-exciting yogurt drinks you may already know from Indian restaurants. Hawaii Lassi was gearing up for a push into the mainland, and wanted a new look, logo, and website, and we were happy…
When it comes to communicating a brand message to your audience, Hollywood’s big, brash, and real attitude will take your message much farther than international cinema’s challenging, understated, and experimental tone. At the end of Nostalghia by Andrei Tarkovsky, one of Russia’s great film makers, a man repeatedly tries to carry a candle that he…
Shopping online is not the same experience for all of us, as we don’t all look for the same type of products and some of us shop internationally while some only look for local shops. In my case, I enjoy looking for last minute offers and season sales, but I am not very adventurous! I…
I’ll be the first to admit that the paradigm has been shifted for some time because of social media. Still, when you’re trying to benefit your business with communication through social media, it really can never be talked about enough. Many businesses out there may be looking for online marketing in Orange County, and still…
Is SEO dead? Not at all—it’s just misunderstood. One of the most useful applications for SEO is to validate the quality of your product or service. Validation, not lead generation, is why you need SEO.
You should do some branding!, what is your favorite brand? What type of brands do you like? We hear things like this all the time, but do we even know what a brand is? Most people will define a brand as a logo or a product, even a color or a name. There is…
Some Eastern schools of thought maintain that the present and the future are the same—if we take this to heart, how should it affect our methods for developing a strategic plan for our business? Should businesses and Marketing Companies in Orange County Plan for what makes sense at the moment, or plan for some abstract…
It is very exciting to work with online marketing; everybody wants a piece of the online action, and those small entrepreneurs that had no money for T.V. or radio ads are now able to promote their products and services with an amazing result in some cases. Almost every person you know has a smartphone, and…
Even though all flowers grow from the same dirt, water, and sunlight, each flower has a specific story, its information, to tell the world. Brands should be the same way. It’s wildflower season, and in California, it’s looking to be an incredible one, with the very wet winter producing an explosive number of flowers in…
