Why, who, what, where and when. These are the most important questions that you should be able to answer if you have a good marketing strategy. It is very hard to keep online customers loyal to your brands, the digital media is constantly bombarding your regular clients and your potential market with constant advertising based…
It would be great if we could find an infallible formula to guarantee the success of our companies, but unfortunately there is no such thing, and what works for some companies may not work for others. What we can do is analyze different scenarios and compare what similar businesses have done to achieve their goals…
If you are just beginning to build up your Brand or if you already have a brand, but you don’t think that it is reflecting what you want (and despite your best efforts, you are not getting the results that you want), it might be time to think about getting professional help from the experts…
Online marketing involves a high number of options, social media, search engine optimization (SEO), traffic acquisition, content marketing and many others. But as many of you know, content marketing is still positioning at the top of the list this 2017 for online marketing in Orange County, and we want you to learn as much as…
Not that long ago, I stumbled for the millionth time with yet another article stating the main differences between marketing and branding. I decided to write a little about the subject and bring some more information on this topic to our regular and new readers. Are marketing and branding something different? This is not the…
With the arrival of this brand new year, we have to start our engines and do our best to win the 2017 race, and as the famous sports’ quotation says “winning isn´t everything; it’s the only thing” … and a big part of winning in today’s digital landscape effective use of content marketing.
The Marketing Companies in Orange County can’t rely anymore just on online banners or the different types of advertising that we usually buy to promote or create awareness of our company or our products. There are some trends on the rise that are gaining popularity and are proving to be worth our interest. The Twelve12…
It´s an exciting time for those of us who work in the marketing industry, as tools that were just a dream or that we could only see in science fiction movies are catching up, and we are here to witness all of it. It is a great thing not only for marketers; it is good…
Marketing mix, marketing P’s, marketing C’s, promotion, advertising, consumer, target, CTR, CTA, cost, dynamic content, CRM, CSS, B2B, B2C… all of them are just a small part of marketing terminology and it can be very confusing if you haven’t heard them before, or maybe you have seen them and you don’t have any idea of…
Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about. I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the…
