Online marketing evolves so fast, that it’s hard to keep up sometimes. Constant research and trials are necessary and benchmarking is one of the best options that you have to keep and improve your company’s current status. As I was telling you, the internet business has a habit of reinventing itself regularly and it is…
While sitting in the office of our branding agency in Irvine, California, I started thinking about what it takes to build a successful company. Immediately, my mind went to a big topic—one of the biggest of topics, if we’re talking about trees: the giant sequoia. The sprouting of a little sequoia seed is a simple…
You can’t wait to do online business through social media? After all, how difficult can it be to introduce your business to the social media world, opening some accounts and registering your business, and you are set to go, right? I am sorry to be the one that burst in your digital dream bubble, but…
A good branding strategy is a very important thing for your company. We now understand that branding is not just a logo or a slogan or the color of a box; it is so much more. We also know that a company must have a holistic perspective when they are developing their branding strategies.
Do you know the sensation of looking at someone and feeling like you know them—or want to know them? The term we hear is love at first sight, and it can be a controversial topic. Some swear by it as proof that true love exists; others dismiss it as a fairytale—a mere poetic rendering of…
Let’s zoom out for a moment to answer a basic question: why spend money on marketing? The standard answer to this question is something like, you invest in marketing so that you can get leads. The more people know about you, the more money you make. If your marketing is good, you’ll have a bigger…
I preface this blog by saying that we here at our Twelve 12 offices in Orange County take branding seriously. I look at the smooth, crisp, modern industrial design of the desk I’m sitting at. On the desk at the moment is a small craft my son, who is in preschool, made for me. It’s…
Everybody is excited about digital marketing, and it is true that we have a whole new universe with the development of new ways to reach our customers and potential clients, including social media, video platforms, blogs, etc. Does this mean that we should eliminate traditional marketing from our marketing strategies and marketing budgets? Absolutely not!…
I promise that this blog this is not a thinly veiled marketing push from Nespresso. I was recently struck by an online review that was simultaneously funny, over-the-top, and in the end, strangely sincere. It went like this:
I’ve read recently (and occasionally hear it said) that brands need to be willing to change. Those brands that aren’t flexible, or resist change, will be swept away by newer, possibly more adaptable brands. This is a very attractive opinion for branding agencies in the Los Angeles area and all over.
