Do you know the sensation of looking at someone and feeling like you know them—or want to know them? The term we hear is love at first sight, and it can be a controversial topic. Some swear by it as proof that true love exists; others dismiss it as a fairytale—a mere poetic rendering of…
Let’s zoom out for a moment to answer a basic question: why spend money on marketing? The standard answer to this question is something like, you invest in marketing so that you can get leads. The more people know about you, the more money you make. If your marketing is good, you’ll have a bigger…
I preface this blog by saying that we here at our Twelve 12 offices in Orange County take branding seriously. I look at the smooth, crisp, modern industrial design of the desk I’m sitting at. On the desk at the moment is a small craft my son, who is in preschool, made for me. It’s…
Everybody is excited about digital marketing, and it is true that we have a whole new universe with the development of new ways to reach our customers and potential clients, including social media, video platforms, blogs, etc. Does this mean that we should eliminate traditional marketing from our marketing strategies and marketing budgets? Absolutely not!…
I promise that this blog this is not a thinly veiled marketing push from Nespresso. I was recently struck by an online review that was simultaneously funny, over-the-top, and in the end, strangely sincere. It went like this:
I’ve read recently (and occasionally hear it said) that brands need to be willing to change. Those brands that aren’t flexible, or resist change, will be swept away by newer, possibly more adaptable brands. This is a very attractive opinion for branding agencies in the Los Angeles area and all over.
Imagine for a second that your customers are on a journey to engage with your brand. How are you going to get them there? Every successful journey has at its center a guide or map of some kind, and your copy, more than anything, is how you explain that journey to your audience.
The starting point of marketing is the consumer; if you do it backwards it will not work or will only work partially or by chance, but this doesn’t mean that the other parts of the process are less important or that they don’t matter. And before you start screaming at your screen and close this…
When explaining to someone what Twelve12 does, more often than not I find myself focusing my explanation on branding, saying things like, “It’s not just logo! It’s not just logo!” Everybody knows what a logo is, and usually it’s much harder for them to grasp the difference between this and the more abstract concept of…
It’s an age-old battle between the two guiding forces of life. On one side is the cooler-headed cerebral faculties that lead us to a life governed by the scientific method. On the other side, we have the faculties of feeling: the more sensitive, take-off-your-shoes-and-dance-in-the-rain faculty.
