Even though all flowers grow from the same dirt, water, and sunlight, each flower has a specific story, its information, to tell the world. Brands should be the same way. It’s wildflower season, and in California, it’s looking to be an incredible one, with the very wet winter producing an explosive number of flowers in…
As marketers, we do anything we can to build a brand; we use any tool and technology available to develop better and new branding strategies. We have talked in past articles about the online marketing trends and online content is still one of the favorite tools for marketing professionals.
What type of plant would you like your brand to be? A dandelion, whose seeds spread like wildfire, can sprout almost anywhere, take almost nothing to grow, and, likewise sprout, grow, and return to the earth before you know it? Or, would you like your company more closely to resemble a sequoia tree, who, from…
https://twelve12site.wpengine.com/blog/marketing/strategic-planning-gets-message-across/Full disclosure: there isn’t really a “secret sauce” or magic potion to make any marketing campaign successful. Sorry about that. What I can tell you about is a commonly overlooked aspect of brand identity that can have big implications for marketing strategy. When a business is looking for a marketing agency in Orange County, they…
In the art of communication, strategy is vitally important. Anyone who has heard someone tell a good story instinctively knows that what is being told is almost less important in the moment than when and how it’s told. Good stories delay, they have you wait there in your seat until the story teller is done…
Online marketing evolves so fast, that it’s hard to keep up sometimes. Constant research and trials are necessary and benchmarking is one of the best options that you have to keep and improve your company’s current status. As I was telling you, the internet business has a habit of reinventing itself regularly and it is…
Of all the grudging expenses for a business, marketing expenses have to be up there toward the top of the list. Businesses seeking a marketing company in Orange County may be feeling this at the moment. How then should businesses feel about branding expenses? Are these two expenses even separate? To a degree, they should…
While sitting in the office of our branding agency in Irvine, California, I started thinking about what it takes to build a successful company. Immediately, my mind went to a big topic—one of the biggest of topics, if we’re talking about trees: the giant sequoia. The sprouting of a little sequoia seed is a simple…
You can’t wait to do online business through social media? After all, how difficult can it be to introduce your business to the social media world, opening some accounts and registering your business, and you are set to go, right? I am sorry to be the one that burst in your digital dream bubble, but…
A good branding strategy is a very important thing for your company. We now understand that branding is not just a logo or a slogan or the color of a box; it is so much more. We also know that a company must have a holistic perspective when they are developing their branding strategies.
