Anyone who’s ever taken a look inside a wrist watch knows that something as seemingly simple as moving those two hands in a dependable way is anything but simple. It’s the perfect metaphor for a team that works, which, in the estimation of this Orange County branding agency, makes it the perfect metaphor for the…
What are you expressing with your logo’s shape? The answer is: something! Even if you haven’t put thought into the shapes of your brand’s logo, it’s likely that your customers have on a conscious or subconscious level. What’s the difference between a circle and a square? How does a zig-zag make you feel, compared to…
Is it time for your company to make a change and step into the future? Are you constantly struggling to maintain a healthy cash flow? Your loyal customers are not that loyal anymore? Are your sales declining? Is it getting harder for you to attract new clients? If your answer to one or more of…
Perhaps with the exception of music, nothing commands human emotion as effectively as color. For branding, understanding the symbolism of color is essential to understanding your brand’s image
Is entrepreneurial marketing really a thing? Or is it just a fancy name to make it stand out and sell some products under a different name? Some days ago, someone asked me a question about entrepreneurial marketing and if it was the right way to go for her new business. I looked at her with…
Some sites look better but do worse. Some sites offer the same product for more money, but do better. Why is that? The balancing act of consumer perception.
Everybody loves Potato Chips, and it’s true that eating just one is really hard. The same goes with all the junk content that many sites produce. When you’d rather offer a well-balanced three course meal, how can you make the content writing for your website stand out? Quality. Engage. Transparent. Monetize. Skyrocket. These defenseless words…
When your business model relies heavily on e-commerce, you can do nothing more important than developing a high-quality portfolio of product photography—it’s the face of your business. This history of the internet is a history of the interface—of people’s connection with it. Phones technology is comparatively simple—there’s either a clear connection to talk with or…
Nearly every business knows the feeling of investing in a marketing push that didn’t move the needle. More often than not, if you invested a lot and got back a little, the odds are your brand wasn’t clearly visible enough. A solid brand awareness strategy is key.
So much of nature, ants included, relies solely on inner identity—on genes—to explain how to grow and what to do—there isn’t an alternative. Humans often put a lot of wasted effort into being “themselves,” only to find that they’ve become anything but. Make sure you’re creating a brand that is YOU. What if Cheerios…
