Do You and Your Brand Speak Color?
Perhaps with the exception of music, nothing commands human emotion as effectively as color. For branding, understanding the symbolism of color is essential to understanding your brand’s image
Entrepreneurial Marketing
Is entrepreneurial marketing really a thing? Or is it just a fancy name to make it stand out and sell some products under a different name? Some days ago, someone asked me a question about entrepreneurial marketing and if it was the right way to go for her new business. I looked at her with…
Consumer Perception: When Looking Good Just Isn’t Good Enough.
Some sites look better but do worse. Some sites offer the same product for more money, but do better. Why is that? The balancing act of consumer perception.
Junk Food: Cutting through the Trash with High-Quality Content
Everybody loves Potato Chips, and it’s true that eating just one is really hard. The same goes with all the junk content that many sites produce. When you’d rather offer a well-balanced three course meal, how can you make the content writing for your website stand out? Quality. Engage. Transparent. Monetize. Skyrocket. These defenseless words…
The Life Blood of Your E-Commerce Website
When your business model relies heavily on e-commerce, you can do nothing more important than developing a high-quality portfolio of product photography—it’s the face of your business. This history of the internet is a history of the interface—of people’s connection with it. Phones technology is comparatively simple—there’s either a clear connection to talk with or…
The Invisible Brand: When Marketing Campaigns Fall Flat, Ask Where Your Brand Was
Nearly every business knows the feeling of investing in a marketing push that didn’t move the needle. More often than not, if you invested a lot and got back a little, the odds are your brand wasn’t clearly visible enough. A solid brand awareness strategy is key.
Why Don’t Ants Screw Up? Branding & Being Yourself.
So much of nature, ants included, relies solely on inner identity—on genes—to explain how to grow and what to do—there isn’t an alternative. Humans often put a lot of wasted effort into being “themselves,” only to find that they’ve become anything but. Make sure you’re creating a brand that is YOU. What if Cheerios…
Videos, Branding, New Website For Kata
Smart Phone maker Kata shows off its new philosophy with fun new video content, and an elegant new website to boot. We’re happy to have completed a collection of work for Kata Digital, an established mobile phone company who is focusing its energies on breaking into the North American markets. We ended up having a…
7 Diamonds Brings in Spring and Summer with a Frenetic New Video
The world of high fashion allows for a level of creativity that often doesn’t fly in other markets. At the same time, more than in other arenas, the creative faculties have to be laser-accurate and locked into the client’s message to avoid missing the mark. This was true for the recent 7 Diamonds video ad…
Drink Company Hawaii Lassi Gets a Fresh Look to Take Their Product Beyond The Aloha State
It was truly a pleasure collaborating with Samania, the founder of Hawaii Lassi, a Hawaii-based operation specializing in super-fresh versions of the always-exciting yogurt drinks you may already know from Indian restaurants. Hawaii Lassi was gearing up for a push into the mainland, and wanted a new look, logo, and website, and we were happy…