Over the last few years, we have witnessed a constant rise in video sharing: being able to watch a video about an interesting topic, funny compilations of silly footage, videos of international relevance, and even smart advertising. Today, we watch them every day, and most people would rather watch a video than read an article…
Faced with underwhelming sales, lack of company culture, or even aspirations of growing to the next level, brands are faced with a single, burning question: to rebrand or not to rebrand? When navigating the question, a branding strategy that keeps your message intact is key.
What is branding anyway? Is branding a company the same as branding a brand? Are you confused with branding? Should you brand your company? So many questions without an easy answer! To throw some light into this mess, let’s begin with a brand definition: a brand is a mark or a name unique and created…
With all the changes that social media has wrought in the marketing world, you may be tempted to sympathize with your audience at any cost. To avoid getting in the weeds out there, it’s important to balance the sympathy of your message with a good dose of sincerity.
Online Marketing Engagement may be harder than it sounds. The latest Neuromarketing studies show us that client loyalty can be easily changed. This is information supported by this relatively new scientific branch of marketing. We have seen this happen for some time now and we just couldn’t explain it based on previous marketing theories. What…
There’s nothing more rewarding than putting a smile on a child’s face. Likewise, there’s nothing like working with Cilek, creators of some of the most exciting beds for children on the market. Cilek is established in countries all over the world, and ahead of their entry into the U.S. market, we collaborated with them to…
One of our most rewarding projects of the past few months has been our partnership with Costa Mesa’s Pacific Chorale. Long known as one of the top choral groups in the country, Pacific Chorale is currently enjoying their 50th anniversary season, and wanted to make it pop with a prestigious rebrand. Together, Twelve12 and Pacific…
Your brand is the way that you stand out from other products and services within the same market segment, and branding is a combination of factors that create a perceived value in your customer’s mind. Branding is not just for big companies, small businesses should be able to stand out if they have what it…
Are you one of those companies that believe that ad saturation is still the best way to go? Maybe you are not aware of this, but some studies have shown that most potential customers get so annoyed by this form of advertising, that they not only stop paying attention to your ads, but they even…
Humans are wired to react to changing seasons. Paying attention to these cyclical changes can have a variety of benefits for marketing companies in Orange County. Keeping your brand fresh doesn’t necessarily mean starting from scratch—for brand management, find ways to think cyclically, and you’ll find that it’s easier to keep your brand fresh.
