Logos are the centerpiece of your brand identity. Looking out over the vast and varied landscape of logos, it seems almost impossible to navigate the endless options out there toward the one that will express your company best. This is why many people don’t think twice about going to a branding agency in Orange County…
Not that long ago someone asked me what type of brand “they” (meaning his company) should develop; this question took me by surprise because I had no idea what this person meant. I asked him what did he mean by the type of brand, and he proceeded to give me a list of brand “types”…
Who doesn’t love a good movie or a great book? Many of us have childhood memories with our parents telling us a bedtime story and a lot of us have suffered watching the same movie over and over again with a child. Why is it that makes us want to be like the hero? Or…
Philosopher and Mathematician Alfred North Whitehead said, “Seek simplicity and distrust it.” While a concise and even beautiful distillation of his life’s philosophy, it would also be tough to think of a better battle cry for those who work in the ever-mercurial world of design. Your app development strategy may benefit from an approach of…
Every time I ask someone what their online marketing strategies are and they answer with “I have a (insert any social media name) page and a website” , my next question, of course (and I already know the answer) is, “and how is that working for you?” They give me a sad look as a…
There’s a concern among small local business owners. They keep looking around their neighborhoods and they notice that a lot of stores that have been around for years are disappearing all of a sudden. At Twelve12, we have seen a lot of concerned faces coming through our doors, and one of the main questions when…
Plant life shows possibly the clearest examples of adaptation. Based on where a tree or plant needs to live, you’ll be able to instantly see ways in which it’s grown to succeed with what it’s given. To get informed for your rebranding strategy, take a look at your surroundings—and maybe keep the tree planted right…
Over the last few years, we have witnessed a constant rise in video sharing: being able to watch a video about an interesting topic, funny compilations of silly footage, videos of international relevance, and even smart advertising. Today, we watch them every day, and most people would rather watch a video than read an article…
Faced with underwhelming sales, lack of company culture, or even aspirations of growing to the next level, brands are faced with a single, burning question: to rebrand or not to rebrand? When navigating the question, a branding strategy that keeps your message intact is key.
What is branding anyway? Is branding a company the same as branding a brand? Are you confused with branding? Should you brand your company? So many questions without an easy answer! To throw some light into this mess, let’s begin with a brand definition: a brand is a mark or a name unique and created…
