Championed for centuries as an example of divine expression in nature and art, the golden ratio has its skeptics as well. In the highly subjective world of design, can a mathematically specific ratio be credited with a greater power of attraction? We tend to think definitely, and Orange County branding agencies looking to add power…
As a marketing specialist I believe that you can’t always use the same mixture of components to deliver successful results for every company every time. What I do is explore and find out what other businesses have been doing – the worst mistakes and the greatest successes. Don’t believe for a second that I am…
Did you know that online video marketing is one of the most effective tools for your company to raise your brand awareness, improve your brand’s image, reach your target audience, and ultimately improve your conversion rate? Yes, I believe that you already know this, and I am also sure that you are aware about how…
There’s no question BuzzFeed’s hyper-digestible video content has been a game changer in the industry. For, those in the business of creating brand videos, how far should this paradigm be applied to content? The numbers say it all. BuzzFeed is one of the content-creation pillars of social media, with an average of 3 billion video…
Talking about fast moving consumer goods (FMCG) or consumer packaged goods (CPG) now that the online shopping has been growing so fast in the past few years, are the branding rules going to be the same? Or should we consider a different approach? Consider reading this piece from top to bottom before you design your…
As a branding agency in Orange County, Twelve12 has to make sure that our customers have a clear understanding of a branding strategy, especially when we have to deal with desperate situations where we need to choose between the awareness, the reputation, or the image of a brand.
CR stands for Conversion Rate. This is mainly the process where an individual makes an expected action on our website. As you can see, I am not using only the word “buy” to describe this process, because sometimes the expected action is to watch a video or to click on a link. But most companies…
Branding a business is not an easy task: it is stressful, it doesn’t come easy, and it is hard to maintain. Like any good thing in the world, it may cause you some headaches, but it is also one of the most rewarding and fun things that you can do for your company. Branding your…
The digital world is spreading everywhere; many experts believe that by 2030 almost everyone in the world will have access to the internet through a smartphone, a computer, a tablet or some other type of gadget. If your online presence is still not a priority for you, you are probably missing a lot of the…
It’s second nature to refine your product until it’s the best you can possibly offer. It’s second nature to ceaselessly pursue the best possible experience for your customer. But is that enough to bring people to your brand? How do you make sure the message of your online marketing in Orange County doesn’t feel canned…
