When a Rebrand Isn’t a Rebrand at All The recent decision by Long Island Iced Tea Corp to change its name to Long Blockchain Corp is a rare example of a company’s rebrand making national news. It’s also a rather odd chapter from the branding playbook. Anyone wondering why need look no further than the…
The technology that we have today is amazing and every day new and exciting ways of communication are being developed. Think about how amazing would be if you could show a product to a person with an augmented reality device, or give a personalized tour of your factory, shop or clinic through virtual reality. But…
We have discussed in previous entries what a brand means, so if you are not familiar with the concept, it would be great to check out some of the other blogs we have posted on the topic to get familiarized with it. To highlight some of the aspects, we can say that a brand is…
Stop-motion animation about magic flying tacos? A Pixar-caliber animation about love, beans, and what matters most? What’s happening to YouTube ads? A recent AdWeek article detailed a fun trend of companies rolling out longer animated features for their ad campaigns. In the hectic, cluttered world of social media, these attention-getting spots are, above all, reminding…
Do you remember the “magic” word that your parents demanded from you all the time? Well, that is the way to go with marketing nowadays. Yes, you don’t have to check the title, we are still talking about digital marketing and I am talking about the word “Please”. Online marketing in Orange County experts tells…
From all the marketing concepts, the brand concepts is one of the most obvious, but also one of the hardest to explain and understand. As a branding Agency in Los Angeles, we get a lot of questions about brands from our clients. Is it a name? Is it a color? Is it a logo? It…
Businesses have long been concerned with how to stand out from the competition. Branding agencies in Orange County do everything possible to deliver a brand that makes that happen. Still, one of the most crucial fronts for your brand is the box, and packaging design services are more important than ever, especially in a post-eCommerce…
As we evolve with the digital economy, we need to adjust the way that we commercialize our products and services, especially online, and with so many options out there, we need to be able to customize and personalize our products and services like never before. This is one of the most interesting aspects that we…
As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.
Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal…
