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Thirsty for Engagement: Why Long-Form Content Works

Stop-motion animation about magic flying tacos? A Pixar-caliber animation about love, beans, and what matters most? What’s happening to YouTube ads? A recent AdWeek article detailed a fun trend of companies rolling out longer animated features for their ad campaigns. In the hectic, cluttered world of social media, these attention-getting spots are, above all, reminding…

Customer’s Relationships

Do you remember the “magic” word that your parents demanded from you all the time? Well, that is the way to go with marketing nowadays. Yes, you don’t have to check the title, we are still talking about digital marketing and I am talking about the word “Please”. Online marketing in Orange County experts tells…

Brand Concepts

From all the marketing concepts, the brand concepts is one of the most obvious, but also one of the hardest to explain and understand. As a branding Agency in Los Angeles, we get a lot of questions about brands from our clients. Is it a name? Is it a color? Is it a logo? It…

What’s on Your Box? – Reflections on what makes retail special.

Businesses have long been concerned with how to stand out from the competition. Branding agencies in Orange County do everything possible to deliver a brand that makes that happen. Still, one of the most crucial fronts for your brand is the box, and packaging design services are more important than ever, especially in a post-eCommerce…

Understanding Your Digital Customers

As we evolve with the digital economy, we need to adjust the way that we commercialize our products and services, especially online, and with so many options out there, we need to be able to customize and personalize our products and services like never before. This is one of the most interesting aspects that we…

Online and Traditional Marketing Strategies

As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.

Understanding Your Business Environment

Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal…

The Persistent Golden Ratio

Championed for centuries as an example of divine expression in nature and art, the golden ratio has its skeptics as well. In the highly subjective world of design, can a mathematically specific ratio be credited with a greater power of attraction? We tend to think definitely, and Orange County branding agencies looking to add power…

It’s A Marketing War

As a marketing specialist I believe that you can’t always use the same mixture of components to deliver successful results for every company every time. What I do is explore and find out what other businesses have been doing – the worst mistakes and the greatest successes. Don’t believe for a second that I am…

Important Aspects of Online Video

Did you know that online video marketing is one of the most effective tools for your company to raise your brand awareness, improve your brand’s image, reach your target audience, and ultimately improve your conversion rate? Yes, I believe that you already know this, and I am also sure that you are aware about how…

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