What is Brand Personality? Branding is one of the most challenging things that we have to do as marketers, but it is also a fun and rewarding activity. A brand is a reflection (or should be) of your whole company; the values, ways of interaction with the community, quality of the product, the efficiency of the…
If you have spent a lot of money in buying social media or search engine ads, and you haven’t seen positive results that are worth the money you’ve paid for them, then you are ready to read this post for some digital marketing tips.
There are two types of video production that you can implement: the kind that improves and brings into focus the story that your brand is trying to convey, and the kind that covers up and distracts from that story. This is true for every single type of video, from keeping up a vlog, to storyboarding…
There’s nothing more toxic for a small company than a know-it-all owner. Let me tell you a secret: if you are reading this, is because you know you don’t really know-it-all after all. Wait – don’t leave just yet! Let me explain how bad it can get for your business if you are one or…
Want to keep your customers loyal? Give them something to be loyal about. Do you really think that there is no other product like yours out there? Even free or cheaper options that may be a better choice for your clients? You have to be really unique in order to rely on your product alone…
Branding agencies in Los Angeles will try to convince you that answers for branding strategy are clear-cut, and that they have these answers. The reality is often a little less black and white than this. Here are a few examples where the right path forward might be made up of seemingly contradictory advice.
When it comes to Internet Marketing in Orange County, we need to consider some variables. At Twelve12 we understand that reaching your customers through the digital channels is a bit different than with traditional marketing. With the traditional media, such as television, radio, newspapers, etc. we only need to develop our advertising campaigns based on…
When a Rebrand Isn’t a Rebrand at All The recent decision by Long Island Iced Tea Corp to change its name to Long Blockchain Corp is a rare example of a company’s rebrand making national news. It’s also a rather odd chapter from the branding playbook. Anyone wondering why need look no further than the…
The technology that we have today is amazing and every day new and exciting ways of communication are being developed. Think about how amazing would be if you could show a product to a person with an augmented reality device, or give a personalized tour of your factory, shop or clinic through virtual reality. But…
We have discussed in previous entries what a brand means, so if you are not familiar with the concept, it would be great to check out some of the other blogs we have posted on the topic to get familiarized with it. To highlight some of the aspects, we can say that a brand is…
