Making a video is a great and fun way to communicate with others, and you can use a video for many things: for personal reasons, like a wedding or a birthday; to share ideas on a topic like the environment, health or politics; to build up a reputation or to promote a company; or maybe…
There’s so much information about branding out there, it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business.
Developing a business plan for your online business is one of the best things that you can do, it will provide a lot of information and save you countless headaches from the outset. As you complete the different areas of your business plan, you will be able to understand your business better and design better…
The Twelve12 office, the hub of all our online marketing in Orange County, is nestled in the center of OC’s populated urban/suburban sprawl. It can be easy to forget that it’s just a short drive to the wilderness. Even in the city limits, if you take a walk after the sun goes down, you may…
If you think that the final goal of your marketing strategies is to make a sale, let me tell you that you are not achieving one of the most important aspects of your brand development! If you already know what I’m about to tell you, keep on reading regardless, as it never hurts to get…
The business world loves to turn to sports when talking about team work, as it is such a compelling visualization of what teams in action can do. When strapped for a metaphor, using baseball or other team sports can feel like a good fit. However, in my estimation, the most potent business metaphor from the…
Strategic planning can be a curious thing. Different companies with different facilitators can produce wildly different planning sessions with wildly different goals. If done properly, though, the impact of such a session is wide-reaching, and can generally be grouped into benefits of an intellectual nature, and benefits of an emotional nature. As strategic planning’s benefits…
So, you decided that it was time to go online a few years ago, wondering how to handle massive online orders and all those customers’ requests and … nothing. So far, your business hasn’t been able to pick up but a few new clients online. You probably keep reading and looking for an answer, even…
Marketing strategies are more important than ever before; it is not just about your product or the way that you interact with your customers. Today we face the challenge of focusing on our client, and we need to offer them the best product or service, at the best price with the best added value. We…
Do you ever wish that you could create marketing campaigns like the big boys? It’s true across the board, whether digital marketing in Orange County or national TV ad buys, more money goes further. Still, at its heart, the same qualities that make a multi-million-dollar campaign successful, are the things that make your small business’s…
