Your Video: A Strong Message.
One of the most powerful tools to spread a message is through a video. In so many ways, you can use it to show your company to your customers, to train new employees, to attract investors, or as advertising material.
Make Your Own Brand Statement
The secret behind the success of a brand is a combination of factors, and even though there are some similarities among different companies, there’s always something that makes them stand out from the crowd and makes them unique. At Twelve12, we have been helping many different businesses to develop their branding in Orange County and…
Keeping it Real: Personas Matter in Marketing.
As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re…
The Thing About Influencers
If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a…
From the Inside Out: Leveraging Behavioral Insights in Marketing
We all know that marketing is rooted in psychology. We want to encourage people, whether through intellect, emotions, or both, that they should buy what we’re selling. The cutsie term for this is giving them a ‘nudge’. It’s founded on the awkward truth that just having a great product often isn’t enough to competitively sell.…
Effective Online Marketing: Is Yours?
It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very…
Mission Statements: What They AREN’T, & Why You Need One
The search for a proper mission statement for your company can drive anyone through a range of emotions and reactions, from confusion about the precise purpose and definition of a mission statement, to annoyance and doubt about need for one in the first place. If you’re seeking branding in Orange County, you may find yourself…
When Not to Follow Trends
Who do you want to be? Starting out with a new company or product, you have a wide range of freedom for answering that question, and it can be a challenge to deal with all that freedom as you define yourself. It’s normal for newish companies to feel an overwhelming desire to be the (Nike,…
Making Money Online
Twelve12 ’s loyal customers and friends have been asking to know more about ways to make money online. If you haven’t been reading our blog, you can go back and look for “How to make Money Online 101″. Today, I want to talk to you about something that most marketing companies in Orange County will never…
Key Points For Your Digital Marketing Strategies
At Twelve12, we know that planning is everything when formulating digital marketing strategies. It is true that some companies have some lucky results by default, but most of the time, it is careful planning and smart strategy that makes the difference between a successful result or a costly disaster, and clever strategy is the way…