Today, I want to talk to you about how any marketing team, just like the Orange County marketing team, develops products and strategies to attract customers. Do you remember when was the last time that you bought something and couldn’t stop using it? How good you felt when you first got it? Think about a…
Anyone can develop a logo or make a pretty ad, you can even buy attractive templates online and order prints in a matter of minutes and it comes at a great price too – but is this really a synonym of marketing? The main difference between just an ad and an ad that actually delivers…
It is well known by now that to have a successful marketing campaign, it is imperative to connect with our customers on a deeper level. Traditional marketing used to appeal to visual content rather than anything else in order to reach customers; today, the same customers are well informed and they rely on opinions from…
Branding is still one of the key factors for any business, big or small. Even if you are a small local company, the development of your brand could make the difference between having a successful business or a constant struggle to even make enough money to pay the bills. At Twelve12, we want to share with you some…
I was talking to some people a few days ago, and I realized how difficult it was for almost all of them to try to explain what branding means. The overall consensus was that branding is when a company has a distinctive identity and you can recognize it. At Twelve12, we get a lot of…
We have discussed before the importance of content marketing, and by now, almost everyone who follows our blog knows that content marketing is still one of the most powerful tools that we have to make our company relevant and get more customers as a result.
It seems like doing online marketing is the easiest thing in the world; everybody knows about it, your high school friend has a blog and a fan page with “a lot” of followers, and she had offered to help you out with yours and even share your content with those followers. And we also see…
According to Search Engine Watch, the most popular search engine is Google, with an estimated unique monthly visitors of 1.6 billion. If this figure doesn’t convince you to start paying attention to your SEO strategies, I don’t know what will. It is true that there’s more to digital marketing than SEO, but ranking in the…
Branding can do a lot, but it can’t do everything. Organization after organization regularly dedicates thousands of words on describing what branding is, why you need it, and what it can do for you. The short version is probably something like, “it’s everything your company says, does, and is!” This is true, but when a…
Are you ready to make some money with your online business? That is a great thing, at Twelve12, we get very excited when someone decides to take the bull by the horns and take the wheel of their own destiny. We know that this can be as scary as it can be exciting, but we…
