Yesterday, I was talking to a registered psychologist, and she was asking me about the possibility of getting some “free” samples of digital marketing for her practice. Since she is not in the marketing business, it is understandable and completely normal that she believes that we can deliver any results by doing this, as if…
Greetings to all of our readers and happy New Year! At Twelve12 we are excited about this new beginning, we are sure that it will bring many great things for all of us. New strategies, new marketing plans, and maybe finally a video with our team of video production in Orange County.
What does a new brand do for you? Especially if you’ve never worked with a branding agency in Orange County, it can be difficult to pinpoint what, precisely, a powerful new brand can do for you. Is it just another part of your marketing efforts, or is it something else entirely? Branding and marketing are…
We have talked about differentiation before, an important part of a company’s branding, but unfortunately, some authors make it very confusing for people to understand the difference between branding a product and branding a company. At Twelve12, we want to tell you a little bit more about branding and differentiation, so you can develop better…
Christmas has been, and the Twelve12 team hopes that you enjoyed your holiday with family and friends, and also managed to have great sales and a lot of leads. But even if the year is over, and a new one beginning, this is no time to let your online business go. Actually, all the opposite.…
Christmas is here, and if you haven’t taken advantage of the shopping frenzy, you have no time to waste. At Twelve12, we embrace this holiday with open arms, lots of joy and memorable moments with friends and family, but let’s get real – we are talking business and money making! There’s no better time of…
For new business owners and also for brand new entrepreneurs, marketing is a concept that sometimes is a little bit confusing to understand. At Twelve12, we want to help you get the extension of the marketing concept and through this, maybe we will be able to aid you through the process of finding your best…
A few days ago, I was talking to someone that is having trouble with his business. I have known this person for years and he owns a small company that is related to the advertising industry. He sells raw material for other companies. Over the years I’ve been trying to explain to him the importance…
Today, I want to talk to you about how any marketing team, just like the Orange County marketing team, develops products and strategies to attract customers. Do you remember when was the last time that you bought something and couldn’t stop using it? How good you felt when you first got it? Think about a…
Anyone can develop a logo or make a pretty ad, you can even buy attractive templates online and order prints in a matter of minutes and it comes at a great price too – but is this really a synonym of marketing? The main difference between just an ad and an ad that actually delivers…
