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The Importance of Online Videos And Your Company

For some it has gone unnoticed, but are you aware of the exponential increase in the of videos in all digital media? It is absolutely incredible. Go back a few years in your memory: Facebook alone mainly consisted of sharing some lines of text, external links, and pictures. Currently, online videos constitute a big part…

In Logo Design, Proportion, Not Symmetry is King

  “Beauty is rather a light that plays over the symmetry of things, not that symmetry itself.” -Plotinus One of the most difficult parts of learning design is training oneself to see things proportionally.

How Does Brand Awareness Work

People from all over the world get online on a daily basis and brand awareness is key to doing business successfully. The statistics that are published online about this topic say that new users get online every day increasing the numbers into millions of users. Being among them, you can agree that we are constantly…

Understanding Conversion Rate and other Metrics

As a very important part of the online marketing practice in Orange County and anywhere around the globe, the Conversion Rate is still one key indicator of the proficiency of your online marketing strategies.

Business Sluggish? Don’t give up!

If you have had your business for a while and it was doing really well and suddenly business is sluggish, don’t give up just yet. Sometimes it happens; we have a perfectly good company and out of the blue (or so we think) it begins to struggle. The economy may be a factor, but most…

Does Traditional Marketing Still Matter??

Does traditional marketing still matter in a world with digital marketing? Small companies, especially those with a very limited budget, may be tempted to engage in marketing activities without giving it too much thought, just because they keep hearing the same thing over and over again. Online marketing, email marketing, inbound marketing, SEO. Let me…

Tips To Avoid Business Stagnation

There’s a period of time where most companies experience a moment of business stagnation. If you follow a good business plan, you are probably prepared for such a problem and already working on strategies to overcome that period. As an Orange County marketing agency, at Twelve12, we help companies navigate through difficult periods and come…

Professional Marketing for your Business

We’ve talked a lot about the nitty-gritty of marketing and what Twelve 12 marketing agency in Orange County offers. But today, let’s get back to some basics. What are some of the benefits to your business of investing in professional marketing?

Business Benefits of Professional Video

In the present day, almost every content market prefers videos – videos are more likely to engage online consumers than any other form of media. This means that if you’re one of those companies or brands who aren’t yet in the game of video marketing, you are at risk of being left behind by your…

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