These have been some crazy days with all that is happening around the world around covid-19. Many businesses have been forced to close their doors, or have seen their flow of customers being dramatically reduced. For many business owners, this might be a sign of an economic apocalypse, however, at Twelve12, we strongly believe in…
There are some things you can do to stand out from your competitors and begin building your brand. The most obvious strategy has to do with the characteristics of the product, price or presentation, unique features, etc. But when the market is too competitive, the differentiation is not as easy to achieve.
A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand…
Online presence is something that shouldn’t be overlooked by any company. Almost everyone gets online at least once a day (if not several times a day) and for several hours! TV and radio have been very much displaced by smartphones and computers. Having such an audience captive for most of the day should be noticed…
Today, it is more important than ever to consider the digital tools available that may help us improve our businesses. At Twelve12, we are aware that digital marketing in Orange County has become one of the marketing activities that shouldn’t be overlooked by any company, no matter the size.
There are many ways where marketing can get involved in a company’s development plan. The bigger the company, the bigger the reach and degree of involvement of the marketing department. In some cases, even the way a product is delivered is supervised and influenced by the marketing department. At Twelve12, we want to share with…
It is not easy to become one of the top marketing firms in Orange County – it takes time, patience and a lot of hard work. But at Twelve12, we would like to share with you some of our secrets to run a successful top marketing strategy firm. So, buckle up and keep on reading.
In this age where the paradigm of making a living working for a company is less and less appreciated by people who are entrepreneurs at heart but haven’t been able to become one, we find many ways to earn income in less conventional ways. In the last decade the figure of the influencer has emerged,…
At Twelve12, we appreciate the importance of understanding every company and developing unique strategies for their Internet Marketing, in Orange County or anywhere else. Today we want to share with you some general information about why it is so important to understand how a business works in order to have a great internet marketing strategy.
At Twelve12 we are constantly exploring different options for your Orange County Branding. This time, we are going to share with you another interesting method that you may want to consider: Influencer Marketing.
