In this age where the paradigm of making a living working for a company is less and less appreciated by people who are entrepreneurs at heart but haven’t been able to become one, we find many ways to earn income in less conventional ways. In the last decade the figure of the influencer has emerged,…
At Twelve12, we appreciate the importance of understanding every company and developing unique strategies for their Internet Marketing, in Orange County or anywhere else. Today we want to share with you some general information about why it is so important to understand how a business works in order to have a great internet marketing strategy.
At Twelve12 we are constantly exploring different options for your Orange County Branding. This time, we are going to share with you another interesting method that you may want to consider: Influencer Marketing.
Good branding is reaching your customer with the IDEA of your company—your brand. If you want your company to succeed, it is essential to consider your brand. Your brand includes your unique personality, your core values, and what you are really about. Your brand should send a message to customers about who you are and…
When it comes to evaluating your marketing efforts on social media, one of the most fundamental metrics is your brand’s reach. Reach, to put it simply, is the amount of people exposed to your content. Reach is a relatively new thing. That’s because it’s only become possible to measure with accuracy on social media platforms,…
It is undeniable that content marketing is still one of the most powerful tools for any company to engage with the customers, however, the type of content is evolving rapidly, just as the customers are. Video content has proven to be even more engaging than purely textual content, and this phenomenon is the result of…
Good branding is the holy grail of companies, or it should be. When a potential customer recognizes a brand and it generates a feeling of familiarity and confers confidence, half of the sales work is done, and the rest is basically delivering a message to the potential buyer that should be attractive enough to help…
Are you one of those people who have tried to start an online marketing project and, in the end, it has become so confusing that you have decided not to do it, over and over again? At twelve12 we know how difficult it can be to decide on the best option and we want to…
At Twelve12 we want to give you some more information on the 4 C’s of marketing so you can understand how to use them to your business advantage when you plan your digital marketing strategies in Orange County or anywhere else in the world.
Marketing companies in Orange County, such as Twelve12, understand that keeping to an appropriate marketing plan is one of the most important activities of any business. After some attempts to do it on their own, some entrepreneurs decide to delegate the marketing to a company specialized in this arena, but it is common to face…
