It is undeniable that content marketing is still one of the most powerful tools for any company to engage with the customers, however, the type of content is evolving rapidly, just as the customers are. Video content has proven to be even more engaging than purely textual content, and this phenomenon is the result of…
Good branding is the holy grail of companies, or it should be. When a potential customer recognizes a brand and it generates a feeling of familiarity and confers confidence, half of the sales work is done, and the rest is basically delivering a message to the potential buyer that should be attractive enough to help…
Are you one of those people who have tried to start an online marketing project and, in the end, it has become so confusing that you have decided not to do it, over and over again? At twelve12 we know how difficult it can be to decide on the best option and we want to…
At Twelve12 we want to give you some more information on the 4 C’s of marketing so you can understand how to use them to your business advantage when you plan your digital marketing strategies in Orange County or anywhere else in the world.
Marketing companies in Orange County, such as Twelve12, understand that keeping to an appropriate marketing plan is one of the most important activities of any business. After some attempts to do it on their own, some entrepreneurs decide to delegate the marketing to a company specialized in this arena, but it is common to face…
Which marketing strategy is right for your business? If we review the most successful brands and products on the market, we will find that their marketing is associated with the customer 100% of the time. Of course, there are multiple examples of products that became a success and that were not precisely developed thinking about…
At Twelve12, we understand the importance that relies on understanding the consumer and meeting their needs, and we want to give you some information about the marketing process for your Orange County Marketing.
Should you do your own marketing? Many people share the idea that marketing only includes two tasks: advertise and sell. Moreover, in many ways, a lot of entrepreneurs believe that the marketing department spends a lot of time making pretty ads at the most expensive cost, and spending a lot of company resources. Inquiring of…
The analytics of a business and your website’s statistics provide a lot of useful information for the entrepreneur, but if you are not familiar with the options and the scope, it is very easy to feel overwhelmed and simply ignore them. At Twelve12, we are constantly looking for ways to help our customers with their…
If you just start your business and want to create a brand, you will encounter two important points regarding branding and branding beyond a logo is critical. The first is that you have a blank canvas to be as creative as you want, and the second is that, if you do not have a clear…
