Branding is one of the most important aspects of any type of business. It is the way that you, as a company, will be able to stand out from the competition. At Twelve12 we are always looking for interesting topics to share with you about Orange County branding strategies. A brand is not just a…
Are you harnessing video production? A great way to put your company on the online map is to deliver relevant and interesting content to your customers. There are many ways to achieve this. For example, you can have an online blog about topics that relate to your type of business, or you can write a…
Brand identity and branding are not synonyms. At Twelve12, we want to share with you some information about branding in Orange County and the concept of brand identity. To put it in simple terms, think about yourself as a brand. You have several distinctive characteristics that make you unique, and even if you hang out…
Marketing strategies for your online business is not the same as undertaking traditional marketing. In a way, it still has the same components, but it is somewhat different. Since you are not just competing locally, you are usually marketing at a national level and sometimes even globally. But it doesn’t end there; the customer segment…
Google is still one of the most popular search engines worldwide. Several research companies estimate that it has more than a billion visitors each month. That is a huge number of people that you wouldn´t be able to reach through a regular physical location. This doesn’t mean that those more than a billion and a…
Have you been stalling to take your business marketing online for a long time, and now you are feeling the pressure? At Twelve12, we are trying to help all of our clients to get ready and to make their online business happen. We understand that it can be a scary time for you, especially if…
If you are reading this article, you are probably frustrated with being bombarded with so much information about all the changes that you have to meet in your business. The world has changed; big consulting firms are telling the world how to behave, and opinions vary dramatically. This could make any seasoned CEO’s head spin,…
Buyer behavior has changed dramatically in recent months, and marketing and branding must meet the challenges of these changes. Most people have been forced to change their shopping habits as a result of the recommendations that most countries have issued to their citizens to try to minimize the number of infections. At Twelve12, we want…
At Twelve12 we can help you improve your internet marketing in Orange County through all the changes that small companies and business owners are experiencing as a result of the unfortunate global developments of the last few months.
At Twelve12, we have talked several times about strategies that our Orange County branding team believes are the most common for companies, so you can use what fits best for your company. Now, I would like to get a little deeper into what a brand strategy looks like and how you can make it work…
