If you have been reading our blogs, I am sure that you know very well what your market is, and you probably can explain your main market, provide a general profile of your customers, and even explain how you communicate with them through different channels. What you might not know is how to break down…
The concept of digital marketing includes all those activities made online to create relationships with customers, develop a brand, and conduct businesses. It is pretty much everything that we traditionally do but within the online scenario. At Twelve12, we want to share with you some more information about digital marketing in Orange County and some…
Public relations (PR) in a company are activities of vital importance for the constructive development of communication. Not only with customers but also with suppliers, distributors, and any group that may have an interest or that is directly or indirectly related to our business. At Twelve12, we want to share with you the tools that…
Companies don’t only have clients and workers. There are a large number of figures that change depending on the line of business in which the company is dedicated; in some cases, it is a supplier, in others, it is a manufacturer and, in many others, it is an intermediary or retailer. In each of the…
When we think about marketing, our minds usually settle on a logo, advertising, promotion, collaterals and other common “marketing materials”. However, the PR (which stands for Public Relations) area inevitably falls way down under the pile of the most common marketing-related terms. At Twelve12 we believe that PR is more important now than it has…
Advertising today is somehow more complicated than a few decades ago. It used to be enough to show the qualities of the product and let people know how amazing it was through nice ads. Today, things have changed and you need to keep up if you want to succeed. Let Twelve12, one of the top…
When we talk about “mantra” we think about something powerful, spiritual, or with magical qualities. What we do not think about when we say this word is anything to do with marketing because it has nothing to do with it … or does it? At Twelve12, we want to talk to you about marketing mantras…
Some companies are not that familiar with the concept of advertising budgets. While they know that they can assign a certain amount of money towards advertising, smaller companies and owners often can’t really point out why they reached a specific dollar amount. At Twelve12, we want to help you understand some key factors that should…
Advertising is an art, but it’s not just about random images and pretty colors. Your whole advertising campaign should be carefully planned from the visual compositions of the ad to the implicit and explicit messages that you want to deliver to your audience. With so many options to develop visual advertising material, there has also…
Interacting with people on social media channels is a very interesting experience for anyone, however, it can be a hazard for a company if you don’t get it right. If you only use your account to post ads, people will just dismiss your ads most of the time. This can take an even worse turn…
