Advertising is an art, but it’s not just about random images and pretty colors. Your whole advertising campaign should be carefully planned from the visual compositions of the ad to the implicit and explicit messages that you want to deliver to your audience. With so many options to develop visual advertising material, there has also…
Interacting with people on social media channels is a very interesting experience for anyone, however, it can be a hazard for a company if you don’t get it right. If you only use your account to post ads, people will just dismiss your ads most of the time. This can take an even worse turn…
When you think about advertising and promoting brands and/or companies, you probably think radio, T.V., newspaper, magazines, billboards and for a few years now, online. The internet is a great place where a marketer’s creativity has no limits but their own. If I ask you about it, you will probably mention ads on social media,…
I have heard many times that a creative marketing approach is too risky. Not many small business owners are willing to innovate, especially those who are used to doing things in a certain way and who resist change. At Twelve12, a creative agency in Orange County, we would like to share with you some thoughts…
Media companies in Orange County are often confused with “social media companies”, but despite the enormous amount of online advertising that is happening all around us, social is not the only media that has an impact or that companies use to promote their products and services. At Twelve12, we want to talk to you a…
Change is coming with a branding revolution changing the way we approach marketing. Just a few weeks ago, the world went wild about the news on Facebook and Metaverse. Crypto markets were up, down, and sideways. Some people immediately supported this new project and some were outraged. But the reality of this is that changes…
Advertising and promotion are two activities that must be planned and executed with the utmost care and comprehension of the particularities of our own companies. This being said, they are also some of the most fun and interactive activities that we have to perform as business owners. At Twelve12, we want to share with you…
Advertising is a very interesting topic for almost everyone, and there are so many things involved in a good advertising campaign that it becomes an important part of our lives. But not every advertising campaign has always delivered a good outcome and, as a business owner, you must understand the risks of going public with…
Advertising is not a synonym for design. Sometimes people wonder why their ads are not as effective as the ads from their main competitors – even though their design is clearly more appealing. However, a beautiful, edgy, or clever design does not necessarily make a good ad. This is one of the main reasons for…
You might have decided that it is time to hire one of the top Marketing firms in Orange County to help you out with your business. You may, however, be concerned about losing control of the path that you want your company to follow. If you are not sure how a marketing firm works and…
