Being creative is not just about being clever, funny, or innovative. Although these are great additions to any creative process, being creative is also about being able to achieve your desired outcome with the resources at hand. At Twelve12 we want to share with you some of our experiences as a creative agency in Orange…
Every successful marketing story can potentially become the platform for a new “marketing guru”, but is this really what you should be looking for when you are in desperate need of a marketing makeover in your businesses? Should you copy what others do or follow their steps as a recipe for success? At Twelve12, we…
How should a company determine the type of media that is the most appropriate option for them? Traditional T.V. ads are becoming somewhat obsolete in this modern digital world; cable and satellite T.V. are in a similar situation. With the streaming services available, TV ads are something that customers are just not willing to watch,…
Traditional marketing has, to a certain extent, been replaced by digital forms. Although the foundation of marketing remains the same, the way we work with companies and customers is so different, many of the former techniques are simply obsolete. All the top marketing firms in Orange County know that trying to sell a product or…
How the last couple of years has changed marketing! The amount we were supposed to advance in ten or fifteen years was thrown at us in a matter of weeks and months. We didn’t have any other choice but to embrace the changes and hope for the best. Although those changes can be challenging and…
Marketing goes beyond the advertising and the promotion of a company’s product. As we have discussed in previous articles, the scope of marketing goes from a simple business idea to the most complex marketing campaigns. However, not a lot of people think about marketing as a foundation for many areas, and not every marketing agency…
Whenever we have a client here at Twelve12 headquarters that is not sure why there’s a need to hire an internet marketing specialist, I tried to explain the main differences between people online and people offline. It is not a different type of human, but the online persona behaves differently than they usually do. The…
I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for…
We have already discussed (in past blogs) the best tools to promote a product video online. This has become much more evident during the health crisis that we have been experiencing, and in which we still do not see a clear pattern that indicates that our lives will return to what we previously recognized as…
Branding not only helps us to publicize a brand; it is also a great tool to raise the value of a company’s brand and turn it into its foundations for a source of future income. At Twelve12, we are aware of the importance of every step that you must take to building your brand, and…
