Creativity: it means a lot of things which usually depend on who you ask and the context. Children explore creativity through imagination and ingenuity; very creative young people are visionaries with an expanded inventiveness; and creative people of older ages are recognized for their originality and clever skills. In the case of a company, creativity…
Traditionally, the foundations of any company’s marketing should be included in the creation of the new business. These are solid pillars from which emerge the efforts that will be made throughout its operation, and from which the subsequent plans are derived for each necessary stage. This base is what a top marketing company looks for…
There is nothing more annoying to customers than buying a product and then being hounded relentlessly for a good number of days with similar products everywhere. It is understood that companies seek to maximize the exposure of their products to people who are interested in them, however, how many bottles of the same shampoo, shoes,…
The typical way of doing business where the customer was expected to see an advertisement and go to the store to purchase goods or services has changed. This is especially because of the events that have happened in the last few years that caused us to be thrown a few decades into the future in…
There are many reasons why big companies become leaders of a particular market or markets, however, in most cases, we can clearly identify two constants. These are added value (or differentiation) and a vision. It is debatable if the original company or brand owners would succeed in the same fashion if they had to deal…
Some people are in favor of social networks and having an online presence, while a few are against the use of digital technology to support business marketing. In most cases, the negativity towards digital media is based on the personal opinion of a user and not on the support of numbers and the results of…
“I do a lot of promotions and discounts.” This is a very common response when any marketing agency asks a new client the obligatory question about their existing marketing plan. But is this the right approach on the client’s part? It is not that it is bad to give discounts or promote your products or…
Developing a marketing plan requires time and effort. It is not as complicated as it may seem, particularly for those who are very familiar with the company and its products or services. It is very common to hear business owners talk about marketing and, despite this, when asked about their marketing plan, almost none of…
Branding is not an easy concept to grasp. It often confuses people and, most of the time, small business owners have no idea what the difference between branding and marketing is. Why would this be important for a company? Isn’t it the same goal?
Online trends tend to change at supersonic speed, and platforms that are popular today could be abandoned en masse tomorrow and disappear into oblivion. However, in recent years, some trends have provided some stability to companies and platforms. At Twelve12, we have seen our video production team in Orange County grow at a dizzying pace…
