Every successful marketing story can potentially become the platform for a new “marketing guru”, but is this really what you should be looking for when you are in desperate need of a marketing makeover in your businesses? Should you copy what others do or follow their steps as a recipe for success? At Twelve12, we…
Traditional marketing has, to a certain extent, been replaced by digital forms. Although the foundation of marketing remains the same, the way we work with companies and customers is so different, many of the former techniques are simply obsolete. All the top marketing firms in Orange County know that trying to sell a product or…
How the last couple of years has changed marketing! The amount we were supposed to advance in ten or fifteen years was thrown at us in a matter of weeks and months. We didn’t have any other choice but to embrace the changes and hope for the best. Although those changes can be challenging and…
Marketing goes beyond the advertising and the promotion of a company’s product. As we have discussed in previous articles, the scope of marketing goes from a simple business idea to the most complex marketing campaigns. However, not a lot of people think about marketing as a foundation for many areas, and not every marketing agency…
If you have been reading our blogs, I am sure that you know very well what your market is, and you probably can explain your main market, provide a general profile of your customers, and even explain how you communicate with them through different channels. What you might not know is how to break down…
Advertising today is somehow more complicated than a few decades ago. It used to be enough to show the qualities of the product and let people know how amazing it was through nice ads. Today, things have changed and you need to keep up if you want to succeed. Let Twelve12, one of the top…
When we talk about “mantra” we think about something powerful, spiritual, or with magical qualities. What we do not think about when we say this word is anything to do with marketing because it has nothing to do with it … or does it? At Twelve12, we want to talk to you about marketing mantras…
Some companies are not that familiar with the concept of advertising budgets. While they know that they can assign a certain amount of money towards advertising, smaller companies and owners often can’t really point out why they reached a specific dollar amount. At Twelve12, we want to help you understand some key factors that should…
Advertising is an art, but it’s not just about random images and pretty colors. Your whole advertising campaign should be carefully planned from the visual compositions of the ad to the implicit and explicit messages that you want to deliver to your audience. With so many options to develop visual advertising material, there has also…
I have heard many times that a creative marketing approach is too risky. Not many small business owners are willing to innovate, especially those who are used to doing things in a certain way and who resist change. At Twelve12, a creative agency in Orange County, we would like to share with you some thoughts…
