Some companies are not that familiar with the concept of advertising budgets. While they know that they can assign a certain amount of money towards advertising, smaller companies and owners often can’t really point out why they reached a specific dollar amount. At Twelve12, we want to help you understand some key factors that should…
Advertising is an art, but it’s not just about random images and pretty colors. Your whole advertising campaign should be carefully planned from the visual compositions of the ad to the implicit and explicit messages that you want to deliver to your audience. With so many options to develop visual advertising material, there has also…
I have heard many times that a creative marketing approach is too risky. Not many small business owners are willing to innovate, especially those who are used to doing things in a certain way and who resist change. At Twelve12, a creative agency in Orange County, we would like to share with you some thoughts…
Advertising and promotion are two activities that must be planned and executed with the utmost care and comprehension of the particularities of our own companies. This being said, they are also some of the most fun and interactive activities that we have to perform as business owners. At Twelve12, we want to share with you…
Advertising is a very interesting topic for almost everyone, and there are so many things involved in a good advertising campaign that it becomes an important part of our lives. But not every advertising campaign has always delivered a good outcome and, as a business owner, you must understand the risks of going public with…
Advertising is not a synonym for design. Sometimes people wonder why their ads are not as effective as the ads from their main competitors – even though their design is clearly more appealing. However, a beautiful, edgy, or clever design does not necessarily make a good ad. This is one of the main reasons for…
You might have decided that it is time to hire one of the top Marketing firms in Orange County to help you out with your business. You may, however, be concerned about losing control of the path that you want your company to follow. If you are not sure how a marketing firm works and…
Covid-19 as made it a very interesting moment for business owners. We are slowly making our way out of the forced changes to how we live, and now that it seems that we might go back to some sort of normalcy. We do face the dilemma of what to maintain from the changes that we…
We have been experiencing very tough times as business owners since the end of 2019 and, since the beginning of 2020, a lot of companies have had to close their doors. However, with recent scientific developments, we have been able to reach a point where we are beginning to see a less restrictive way of…
Many marketing companies will offer you ads or a new image for your company as the key factor for your business success, but it doesn’t matter how good your image is if you don’t have reliable information about your market niche and your customers. This is why, at Twelve12, we want to talk to you about…
